SXSW London Announces Inaugural Arts & Tech Lineup

SXSW London, from 2nd-7th June, announces its Arts & Tech interdisciplinary exhibitions, highlighting the convergence of arts and technology. The SX LDN LAB, curated by Alex Poots, will feature works from notable artists, while “Beautiful Collisions,” curated by Beth Greenacre, will explore Caribbean diaspora artists’ influence. Damien Roach’s “Grounding” will offer an immersive installation at The Truman Brewery, reflecting on contemporary environmental themes. The festival aims to generate significant economic benefits for London.

SXSW London, happening from 2nd to 7th June, has revealed its lineup for the inaugural Arts & Tech interdisciplinary exhibitions. This initiative is one of four main strands, alongside music, screen and conference, featuring diverse art forms that highlight the confluence of technology and creativity. The exhibitions aim to display the cultural diversity and innovation prevalent in the UK and Europe.

A highlight is the curated SX LDN LAB by Alex Poots, showcasing a collection blending art and technology. Artists include Andy Warhol, Beeple, Holly Herndon, and Mat Dryhurst, reflecting on the intersections of these fields. Key contributions come from notable figures like Hans Ulrich Obrist and the Glitch Collective, providing a unique exploration of contemporary culture.

Another prominent exhibition, “Beautiful Collisions,” curated by Beth Greenacre, will feature Caribbean diaspora artists who significantly influence London’s cultural landscape. Displayed at Christchurch Spitalfields, the immersive show will celebrate artistic connections within the community, centering on works by artists like Alberta Whittle and Denzil Forrester.

Additionally, Damien Roach’s immersive piece, “Grounding,” will examine the transient nature of the environment using generative AI. This installation encourages audiences to think beyond traditional perspectives of time and space, showcasing the work in The Truman Brewery, SXSW London’s main conference venue.

SXSW London aims to bridge creativity, culture, and innovation, replicating its successful model from Austin to Europe. With over 28 venues involved, it aims to create £75M in economic benefits, underlining the significance of the arts and cultural sectors across Europe and particularly in London.

SXSW London’s inaugural Arts & Tech exhibitions aim to fuse creativity and technology, highlighting diverse art forms and the influence of cultural intersections. Notable events include the SX LDN LAB, featuring legendary artists, and immersive exhibits examining Caribbean diaspora contributions, as well as thought-provoking installations like Damien Roach’s “Grounding.” This festival is poised to celebrate and economically benefit London while bringing forward the dialogue of contemporary arts.

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