London Museum Docklands launched an exhibition featuring mudlarking treasures in partnership with PA Media. They created engaging video content to highlight the history and people involved. The project drew significant media coverage, showcasing the importance of video in public relations.
The London Museum Docklands recently launched its exhibition, “Secrets of the Thames: Mudlarking London’s Lost Treasures.” To do so, they partnered with PA Media Assignments, aiming to tell a story that would engage more than a simple press release could. The goal was to breathe life into the Thames foreshore and reveal the unique history of mudlarking, showcasing everyday people involved in unearthing treasures from London’s past.
The video shoot locations were quite interesting, featuring the vibrant riverbank, the museum at Canary Wharf, and even an Uber Boat as a backdrop. This variety added depth and atmosphere to the narrative, making the experience more immersive. The day kicked off with mudlark Marie-Louise Plum, capturing her search for artefacts, including a Roman coin that’s now part of the exhibit.
In a captivating blend of unscripted field footage and thoughtful interviews, viewers got a chance to see the passion behind mudlarking. Following this, the team headed to the museum to film a preview of the exhibition and chat with curator Kate Sumnall. This method of combining on-site footage with insights stirred interest and excitement about visiting the museum in person.
The final products were a mix of editorial and promotional videos, effectively presenting historical context to a wider audience. For the museum, it was more than just promoting an exhibit— it was about enhancing public understanding and shining a light on a lesser-known aspect of the city’s heritage. The engaging videos resonated with history enthusiasts and family audiences alike, driving footfall and grabbing media attention.
Impressively, the story found its way into the media 144 times, with mentions in The Independent, MSN, Yahoo News UK, and The Herald, among others. In today’s crowded digital space, creating video content isn’t simply a bonus anymore— it’s crucial. This project illustrates how strategic video production can craft media-rich narratives that significantly boost a brand’s presence and influence.
The collaboration between London Museum Docklands and PA Media Assignments created engaging video content that highlights the forgotten treasures of the Thames. Through dynamic footage and personal stories, they not only promoted the new exhibition but also educated the public about London’s unique heritage. The success in garnering extensive media coverage solidifies the importance of video in modern storytelling.
Original Source: pa.media