In a momentous development, British telecommunications powerhouse BT has unveiled Multicast-Assisted Unicast Delivery (MAUD), a state-of-the-art technology poised to elevate the caliber and dependability of live content for audiences, whilst concurrently reducing expenditures for broadcasters and network operators.
So, what precisely does this entail? In essence, traditional ‘unicast’ delivery functions by allocating each viewer their own exclusive internet stream. Conversely, MAUD technology diverges from convention by employing ‘multicast’ to amalgamate these singular streams into a communal one. As per the official press release, this pioneering approach aims to refine the efficacy of content delivery, with MAUD consuming up to 50% less bandwidth during peak periods. This reduction in energy expenditure is achieved through the utilization of less caches.
Howard Watson, Chief Security and Networks Officer at BT Group, lauded MAUD as a transformative stride in internet content delivery. Forged at BT’s distinguished laboratories at Adastral Park in Suffolk, MAUD possesses the capacity to adeptly administer the ever-growing influx of traffic. By consolidating individual streams, MAUD furnishes a more dependable and uniform viewing experience, irrespective of whether customers are tuned in via Wi-Fi, fibre, or mobile networks.
The significance of this innovation is echoed by Paolo Pescatore, Founder at PP Foresight, who underscores the enduring allure of live experiences in an era dominated by on-demand content consumption. Cross-platform and across various events, data attests to audiences still cherishing the allure of live content. The capability of MAUD to ensure the dissemination of high-calibre, exclusive live content to a wide spectrum of audiences, across diverse devices, and in an ecologically sustainable manner, is undeniably praiseworthy.
It is pertinent to note that the pioneering MAUD technology was conceived by the Content Delivery Research team at BT’s Research Labs, situated at Adastral Park in Suffolk. This groundbreaking leap coincides with a period dominated by discussions on content consumption via streaming. In fact, a recent survey conducted by BT brought to light that 90% of the British public still engage in live TV viewing, with news and sports taking precedence. Given this, the potential for MAUD to curtail expenses for operators whilst upholding top-tier delivery quality is unquestionably a promising prospect.
This groundbreaking advancement in live TV technology signifies a momentous step towards enriching the viewing experience for consumers, whilst concurrently furnishing cost-effective solutions for broadcasters and network operators. With an unwavering dedication to innovation and technological progress, BT’s MAUD is poised to exert a notable influence on the future of content delivery.
References:
– BT Group Press Release, December 8, 2023
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