Integrating Artificial Intelligence into UW-Whitewater’s Education System

UW-Whitewater is firmly committed to embracing the potential of artificial intelligence (AI) and integrating it into the educational system of the university. The Learning Technology Center (LTC) has been conducting workshops to educate students and faculty about the latest advancements in the realm of technology.

Dana Wagner, the assistant director of the LTC, has emphasized generative artificial intelligence as the upcoming breakthrough in technology. Specifically, he highlighted ChatGBt, an application that employs generative AI to create text based on user input. ChatGBt recently celebrated its first anniversary since its launch in November 2022.

Although there have been concerns raised about the potential misuse of AI for academic dishonesty, marketing professor Dave Martin regards AI as an “exciting tool” for students. He is of the opinion that this presents an opportunity for students to participate in more interactive assignments and live demonstrations of learning, which will prepare them for the real world.

Martin also envisions AI as a valuable asset in the field of marketing, as it will accelerate the research process and eliminate guesswork when studying companies and personnel. He stressed the significance of embracing AI and leveraging it effectively, as it is unquestionably here to stay.

Student perspectives on AI in education vary. Matt Kirchoff, a sophomore majoring in marketing, is not apprehensive about AI impacting his career, as he believes that computers cannot replicate the creativity and imagination possessed by humans. Conversely, Della Buchanan, a junior majoring in early education, is concerned about the influence of technology on young children. She observed that the Covid-19 pandemic has disrupted children’s educational progress and emphasized the importance of children interacting with their environment instead of being solely reliant on technology.

Both Kirchoff and Buchanan acknowledge the temptation to use AI to quickly complete assignments, but they recognize the value of authentic learning experiences that will benefit them in the long term.

Wagner echoed this sentiment, noting that students demonstrate a strong sense of accountability and a desire for authentic work. As the integration of AI and reliance on technology become increasingly prevalent, students and faculty must adapt to the evolving landscape of education.

The incorporation of AI into UW-Whitewater’s educational framework signifies a shift towards a more technology-driven learning environment. The university is dedicated to equipping students with the skills necessary to navigate the future dominated by technology.