The field of Information Technology is undergoing rapid evolution, marked by the emergence of DevOps, MLOps, and other innovative approaches. Consequently, there is an unprecedented surge in customer expectations for seamless integration across technologies. This surge has led to a significant increase in the market for joint partner solutions, with 77% of companies planning to augment their budgets for such solutions in the next 12-24 months.
In order to gain deeper insights into the purchasing behaviours of companies towards joint partner solutions, Enterprise Strategy Group conducted a survey involving 352 B2B technology professionals directly engaged in the purchasing process. The primary objective of this survey was to investigate The Buyer’s Journey to Integrated Solutions from Strategic Partners.
The findings of this study have been collated into an e-book, which provides invaluable insights into key aspects including:
1. The principal business and technical factors steering the acquisition of joint solutions.
2. The broader buying team involved in the process, as well as the involvement of senior executives.
3. The journey of the joint solution buyer, from the initial research phase to deployment.
4. The kinds of content that buyers find most valuable as they compile their list of potential vendors.
For partner marketers tasked with driving demand for joint solutions, this e-book serves as an invaluable resource. By obtaining the e-book, you will gain access to 5 actionable takeaways that can equip you to position yourself for success in the future.
Ultimately, the insights presented in this e-book can enhance your capacity to navigate the dynamic landscape of joint partner solutions and cater to the evolving needs of B2B technology buyers. It is essential reading for anyone seeking to gain a competitive edge in the increasingly intricate and cutthroat market.
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