The competition in the car dashboard screen arena has intensified significantly. Formerly utilitarian vehicles have now evolved into rolling sanctuaries, complete with larger-than-life, vibrant display screens capable of an array of functions.
The onset of this rivalry was marked by the introduction of a 17-inch LCD touchscreen by Tesla in 2009. Subsequently, companies such as Lucid and Mercedes-Benz have pushed the boundaries further with even more impressive displays. While the adoption of these expansive screens has raised concerns about cost for manufacturers, Hyundai Mobis seeks to allay these fears with the introduction of their new quantum dot screen.
Hyundai Mobis has unveiled the “QL” display, a revolutionary world-first that harnesses both quantum dot and local dimming technologies. This display offers an almost 100 percent colour gamut, a substantial improvement from the 70 percent seen in standard LCD displays. It also delivers superior contrast between light and dark colours and can manifest a billion colours, even under brightness levels that utilise advanced technologies such as high dynamic range (HDR).
Quantum dots are minute particles with semiconductive properties that emit light of specific wavelengths, and they hold the potential to transform the car display market. Indeed, Hyundai Mobis’ new QL display could prove to be the industry’s game-changer given its high-definition, slim design that is crucial for mass production.
At CES 2024 in Las Vegas, Hyundai Mobis will be unveiling their latest creation, which is poised to outshine the competition. With a 27-inch curved screen that can be slimmed down to 10 mm and reduce power consumption by almost 50 percent, this display is set to make a significant impact on the car industry.
The potential impact of this new display transcends its individual application. Mainstream car brands such as Hyundai and Kia could stand to gain immensely from this technological advancement. Hyundai and Kia have been lauded for their sleek and advanced car interiors, and the addition of the QL display could enable them to continue exceeding expectations in the future. Should Hyundai Mobis succeed in offering a screen experience that is both more rich and economical to manufacture, the QL screen may soon become a fixture in cars on the road.
The automotive market is trending towards a future where luxurious car interiors come standard with integrated large display structures. We have certainly progressed significantly since the introduction of the first automotive touchscreen in 1986. Present-day vehicles feature expansive touchscreens with impressive graphics and animations, internet connectivity, and an array of applications. The future has indeed arrived, and Hyundai Mobis is at the forefront of this charge.
Renowned auto writer, Lawrence Ulrich, holds the belief that Hyundai Mobis is on the cusp of something significant. With CES 2024 in their sights, this groundbreaking display will soon dominate conversations, fundamentally altering the way we engage with our vehicles. Prepare for a transformative journey ahead, as the future is now at our doorstep!
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