Stacey Grant-Canham, the visionary behind Black & Beech, has been making a significant impact with her vibrant knitwear and empowering message. Her brand extends beyond the realm of fashion, focusing on empowering both the wearers and the makers of the products. Hailing from Limerick, Stacey relocated to Cardiff and chose it as her permanent residence. Her extensive experience in the fashion industry, coupled with a steadfast feminist stance, culminated in the establishment of a business dedicated to fostering a positive influence.
As a mother, Stacey’s immersion in a rapidly evolving world prompted her transition from being a full-time lecturer to becoming an entrepreneur and a devoted business proprietor. Her entrepreneurial journey commenced with a home-based jewellery business while on maternity leave, before her fervent desire to effect change resulted in the inception of Black & Beech. Momentous political events such as the election of Donald Trump, Brexit, and the ‘repeal the eighth’ movement in Ireland spurred her foray into activism.
Her commitment to activism materialized in the creation of merchandise adorned with powerful slogans in support of causes that resonated with her. Stacey designed items to aid charities such as the Abortion Support Network and staunchly advocated for abortion rights in Ireland. Her knitting brand has garnered acclaim for its superior quality, design-focused products that not only make a bold statement, but also effect tangible change, all while prioritizing the well-being of those involved and environmental sustainability.
Despite the triumph of Black & Beech, Stacey remains resolute in her principles and is committed to preserving the business at a sustainable scale. She prioritizes ethical production processes and sustainability, even if it means a higher price point. Black & Beech has served 20,000 customers and contributed £15,000 to various charitable causes.
Looking ahead, Stacey envisions a steady progression for the brand, while maintaining close ties with her clientele. She posits that feminist activism has evolved with time, becoming more accessible to women through social media and digital platforms. Her personal journey as a feminist mother to two sons has endowed her with insights into fostering inclusivity and openness to diverse ideas in children.
Ultimately, Stacey’s unwavering love and passion for realizing her dreams and effecting change propels her forward. Even in the face of adversity, she remains sanguine that her business can stimulate meaningful conversations and contribute to the ongoing quest for equality. Her steadfast commitment and resolute determination to effect a positive transformation in the world is emblematic of the ethos of Black & Beech.
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