Google has recently updated the disclaimer for its incognito mode, and the news is not as hopeful as anticipated. The updated disclaimer now stipulates that user data will continue to be collected, even during incognito mode browsing. This means that Google retains the capability to monitor browsing history, online activities, visited websites, and utilized services, even in instances where users believe they are browsing privately.
This disclosure comes subsequent to Google’s agreement to resolve a $5 billion USD privacy lawsuit, which alleged the company’s unauthorized tracking of users in incognito mode. The revised disclaimer now reflects the reality of what truly occurs when utilizing incognito mode.
In the current iteration of incognito mode, the disclaimer states, “Now you can browse privately, and other individuals using this device will not witness your activity. However, downloads, bookmarks, and reading list items will be retained.” Conversely, in the Canary version, the disclaimer is more transparent, affirming, “Others who use this device will not witness your activity, allowing for a more private browsing experience. However, this will not affect the collection of data by the websites you visit and the services they use, including Google. Downloads, bookmarks, and reading list items will be retained.”
This update is significant as it validates long-held suspicions – Google continues to track user activities, even while in incognito mode. Rather than marking the commencement of tracking activities, it represents Google’s acknowledgment of a practice it has perpetuated.
Users should be vigilant not only of Google’s monitoring when using incognito mode but also of websites’ ability to track their activities. It is imperative to comprehend the limitations of incognito mode.
For instance, individuals who have utilized incognito mode to search for airline tickets in an effort to elude surge prices should reconsider their strategy. Given that both Google and the ticket-selling website can track user activity, they remain susceptible to encountering surge prices.
The updated disclaimer serves as a reminder that incognito mode browsing does not ensure absolute privacy, prompting users to remain mindful of the collected data.
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