Middleton Enterprises, a family investment office with locations in London and Newcastle, has announced a significant investment of £800,000 into SushiDog, a quickly growing quick service restaurant chain known for its menu of Sushi rolls, bowls, and salads. This funding will be instrumental in the establishment of four new locations in London, following a previous round of funding amounting to £612,000 in April 2023.
The concept of SushiDog has resonated well with customers, providing a healthier alternative to traditional fast food options, and driving high footfall and sales at their current sites. To capitalise on this success, SushiDog has identified several new locations in London set to open in 2024, for which the £800,000 investment will be utilised. This round of investment builds on the previous funding, which led to the successful opening of SushiDog units on Baker Street and The Strand in September and October 2023.
Middleton Enterprises has a strategic focus on supporting the growth of profitable SMEs within the UK. The firm is renowned for its support of businesses with ambitious expansion plans, and SushiDog aligns perfectly with their investment criteria, as the chain aims to open 30 quick service restaurants over the span of five years.
James Middleton, Senior Investment Associate at Middleton Enterprises, expressed the company’s pleasure in reaching a second round of growth investment within a year, highlighting the exceptional performance of SushiDog and the faith placed in its founders and business model. Middleton emphasized the company’s long-term investment approach, working closely with startups and founders to develop sustainable businesses focused on growth, job creation, and profitability. SushiDog’s co-founder, Greg Ilsen, also shared his enthusiasm, attributing their success to the support provided by Middleton Enterprises.
Besides SushiDog, Middleton Enterprises’ Growth Capital portfolio includes other successful ventures such as OneGym, Alertacall, and One Utility Bill. These investments underscore Middleton Enterprises’ commitment to fostering growth and innovation in a diverse range of industries.
Overall, Middleton Enterprises’ investment in SushiDog serves as a testament to the restaurant chain’s potential for success and growth. As SushiDog continues to expand its presence across London, the partnership with Middleton Enterprises is expected to help maintain its trajectory and solidify its position as an exciting brand in the quick food service industry. This blog post was written by Mark Adair – Correspondent, Bdaily
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