In the current, highly competitive Quick Service Restaurant (QSR) industry, convenience stores have been enhancing their food-service offerings, prompting QSRs to turn to technology to maintain their competitive advantage. With 8 out of 10 operators affirming the competitive edge that restaurant technology provides, investments are being increased to improve customer convenience. The incorporation of online and app ordering, self-service kiosks, digital displays, and electric vehicle (EV) chargers signifies a shift towards technology to elevate the customer experience and boost sales in the QSR sector.
Utilizing digital signage to attract customers
The usage of digital signage both inside and outside QSR locations is set to enhance the customer experience. Exterior signage not only promotes the QSR’s brand but also drives foot traffic to their premises. Strategically positioned signs advertising new menu items and limited-time deals effectively capture the attention of hungry patrons and encourage impromptu visits. Recent studies have indicated that the addition of signage at fast-food outlets in Los Angeles can, on average, boost revenue by $132 million.
Internally, high-brightness displays surrounding the QSR entrance and window area greet arriving customers, remotely managed via Samsung VXT content management software (CMS). This allows operators to continuously update promotional displays to feature new products and time-sensitive offers, thus enhancing the average spend per customer. With VXT, individuals can easily develop and distribute content across multiple locations, while FastSensor AI integrations within Samsung’s digital signage offer real-time insights and customer analytics, allowing QSRs to optimise customer behaviour and interactions to their advantage.
Vibrant menu boards for effective promotion
Digital menu displays help QSRs highlight menu items, promotions, and limited-time offers, with the flexibility to rotate menus based on the time of day and swiftly update menus for new offerings or sold-out items. Dynamic digital menu displays, such as Samsung’s QB series, provide the freedom to showcase short-lived offers and update them effortlessly. This includes the advertisement of discounts, loyalty programs, bundled meals, and other enticing value propositions to attract traffic and boost sales.
Mobile ordering and self-service kiosks for seamless customer experience
The convenience brought about by mobile ordering and self-service kiosks plays a significant role in enhancing satisfaction levels among guests. Recent data has revealed that 55% of consumers now regard takeout and delivery as essential. The integration of self-service kiosks into QSR operations not only enables upselling but also addresses labor challenges, as proficiently showcased by the Samsung Kiosk. The latter streamlines transactional security, remote access, and mobile device management (MDM), making for easy installation and activation across an entire QSR network.
The untapped potential of electric vehicle charging stations
As the influx of electric vehicles continues to grow, QSRs are increasingly turning to technology to further elevate the customer experience. The installation of EV charging stations aligns with sustainability initiatives and presents QSRs with opportunities to drive foot traffic into their premises. By incorporating digital displays near charging stations, QSRs can effectively advertise promotions and offers, attracting more customers. Furthermore, through partnerships like that between Samsung and Sprinklr, QSRs can utilise real-time customer-generated content to enhance the customer experience while waiting for their vehicles to charge.
A step towards a more bespoke customer journey
Ultimately, the introduction of technology within the QSR environment paves the way for personalised content at every stage of the customer journey. Samsung’s suite of solutions provides QSRs with the tools essential for success in the evolving market, from drawing in customers to empowering them to customise their own experiences.
To uncover more about how Samsung’s cutting-edge technology can revitalise your QSR, explore Samsung’s innovative retail solutions, purposefully crafted to streamline operations and enhance the customer journey. Additionally, discover how Samsung VXT CMS can effectively elevate the customer experience within your QSR.
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