Revolutionizing Automotive CRM: Solera and Covideo Partner to Enhance DealerSocket Integration

Solera, a prominent company specializing in vehicle lifecycle management, has partnered with Covideo, a video messaging software company, to enhance the integration of their products within the DealerSocket CRM. The objective of this collaboration is to equip dealerships with the necessary tools to achieve top-line results throughout their organizations.

The seamless integration of Covideo’s video outreach capabilities into the DealerSocket CRM platform enables customers to access a wide range of solutions without the need to switch between applications. This includes the ability to record and share videos, insert videos into messages, and track all activity directly within the CRM. Furthermore, all videos and customer interactions are automatically stored in the customer’s record in DealerSocket, eliminating the need for manual input.

Sunil Marolia, the Vice President of Product at Solera, has expressed the company’s dedication to innovation, stating, “The integration with Covideo is part of a larger series of enhancements being released by DealerSocket, as we renew our focus on innovation.” This partnership exemplifies Solera’s commitment to introducing new features that enhance efficiencies and drive results for dealership organizations.

The collaboration between Solera and Covideo holds strategic significance, given Solera’s proficiency in vehicle lifecycle management and AI solutions. Craig Zeutzius, the CEO of Covideo, emphasized the importance of streamlining the sales process for dealerships, stating, “This collaboration represents our efforts to enhance the sales process for dealerships, allowing them to spend less time switching between software and more time nurturing leads.”

Users of both DealerSocket and Covideo can anticipate the upgraded integration in February 2024. With Covideo’s seamless activity recording feature that requires no manual input, sales teams can respond to leads promptly, ensuring that every second is utilized effectively in the rapidly evolving automotive industry.

Dustin Baumis, the Vice President of Partnerships at Covideo, underscored the importance of efficiency and effectiveness in the sales process, stating, “Prioritizing partnerships with top CRMs like DealerSocket allows dealerships to seamlessly incorporate video engagement into the sales process.”

DealerSocket, a member of the Solera Group of companies, offers a suite of automotive solutions to over 9,000 customers. The collaboration with Covideo presents an exciting opportunity for Solera to provide video capabilities to its customers, as Juan Camargo, the Senior Director of CRM Product at Solera, highlighted the potential for sales associates to “enhance their outreach capabilities through our combined efforts with Covideo.”

The partnership between Solera, Covideo, and DealerSocket is poised to deliver a seamless customer experience and streamline the sales process for the automotive industry. As these industry leaders unite, it is evident that the future of automotive CRM is evolving with a focus on enhancing video capabilities within the sales process.

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