The attractions industry is poised for significant technological advancements in 2024, with an emphasis on holograms, robots, artificial intelligence (AI), and immersive and interactive tools. Cutting-edge technologies such as AI, AR, VR, holograms, LED screens, and AV effects are poised to revolutionize the attractions industry, creating truly immersive experiences like never before.
An example of this trend is the Mission Ferrari at Ferrari World Abu Dhabi, lauded as the world’s most immersive mega-coaster. Incorporating 5D multimedia and cutting-edge technology, it has earned the top spot in the blooloop Innovation Awards’ thrills category. Other attractions, such as the One Epic Ocean show at SeaWorld Abu Dhabi and the Sphere venue in the US, also offer incredibly immersive experiences with state-of-the-art technology.
Holograms are also making a significant impact in the attractions industry. An innovative production featuring holographic avatars of the Swedish pop stars called ABBA Voyage was a massive success, adding £322 million to London’s economy. Additionally, a new holographic concert called Elvis Evolution is set to debut, utilizing AI and holographic projection.
The industry is also embracing gamification, integrating interactive technology-driven experiences into attractions to provide visitors with a more engaging and immersive experience. Universal Studios’ Super Nintendo World, for instance, provides gamified experiences through wearable wristbands linked to smartphones.
Another exciting trend is the use of robots in the attractions industry. From greeting visitors to serving food and entertainment, robots are becoming a staple in theme parks and other attractions. Disney, for example, is testing “untethered” robots and robotic dogs, while Ai-Da, the world’s first ultra-realistic humanoid AI robot artist, is making waves in the art world.
Furthermore, artificial intelligence (AI) is expected to play a significant role in the attractions industry, enhancing immersive spaces, museum exhibits, and visitor experiences. AI is also helping in innovative and interactive experiences, such as a unique cultural experience planned for London’s Kingsway Exchange tunnels.
The attractions industry is also utilizing technology for good, with initiatives like VR experiences aimed at raising awareness about conservation and environmental issues. For instance, the Gorilla Trek VR experience and the Projecting Hope exhibition are raising awareness about the plight of endangered animals through immersive technology.
Lastly, the attractions industry is embracing the world of esports, with the introduction of new esports facilities and venues. This includes the Populous-designed esports arena at Saudi Arabia’s Qiddiya giga-project—a 5,155-seat arena with the largest combined amount of video screens of any esports arena in the world.
These technological advancements are certain to shape the future of the attractions industry, offering visitors more engaging, immersive, and interactive experiences than ever before. The future looks promising for technology in the attractions industry, and we eagerly anticipate further exciting developments in the years to come.
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