Seedtag, a distinguished global contextual advertising company, has recently announced the promotion of Kartal Goksel to the esteemed position of Chief Technology Officer (CTO). Goksel, with more than two decades of experience in the AdTech sector, is anticipated to lead the company’s technological direction and drive innovative initiatives.
Throughout his extensive career in the ad tech industry, Goksel has held significant roles at reputable companies such as CNET, CBS Interactive, Pubmatic, and Kargo. Notably, he previously served as the Chief Technology Officer at Kargo, where he played a pivotal role in the development of the company’s SSP. With his deep understanding of the publisher’s perspective and expertise in performance marketing, Goksel is poised to bring invaluable insights to Seedtag’s ongoing innovation and growth.
Jorge Poyatos, the Co-CEO & Co-Founder of Seedtag, has expressed great optimism about Goksel’s appointment, highlighting his wealth of experience and profound industry knowledge. Poyatos stated, “His wealth of experience and deep understanding of the ad tech industry make him the ideal candidate to lead our technology efforts. We are confident that under Kartal’s guidance, Seedtag will continue to lead privacy-first advertising, supporting the transition to a better internet.”
In his new role as CTO, Goksel will assume the responsibilities previously held by Paul Goldbaum, Seedtag’s former CTO. With dual bases in New York City and Madrid, Goksel will play a crucial role in driving the research and development of new technologies, overseeing Seedtag’s technical teams, and establishing technology standards and practices. Furthermore, Goksel will be instrumental in shaping the company’s future strategies and decision-making processes.
Goksel, in expressing his enthusiasm for the new role, articulated his confidence in Seedtag’s readiness to thrive amidst the industry’s current transformation. He mentioned, “The industry is undergoing an unprecedented transformation, with the retirement of third-party cookies and the rise of privacy-centric solutions. Seedtag’s contextual-first ethos positions us perfectly to thrive in this evolving landscape. I’m eager to collaborate with Seedtag’s data science team to develop groundbreaking solutions and drive the company forward in its next chapter of success.”
Meanwhile, Paul Goldbaum, Seedtag’s former CTO, conveyed his excitement about Goksel’s appointment and expressed confidence in the latter’s ability to enhance Seedtag’s growth and accomplishments. Goldbaum stated, “His proven track record building technology solutions in the AdTech space will be crucial in continuing to fuel Seedtag’s growth in the ever-evolving advertising landscape and new market opportunities. With his leadership, I am confident that the Seedtag team will reach new heights, and I eagerly anticipate seeing their accomplishments.”
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