The internet is inundated with videos promoting the concept of achieving white, bleached armpits, contributing to yet another unattainable beauty standard that stigmatizes natural hyperpigmentation. These videos feature individuals showcasing their white, hairless armpits, accompanied by comments expressing aspirations to attain similar results. However, the pursuit of white armpits is merely the latest addition to the extensive list of aesthetic pressures imposed on individuals.
For a long time, beauty standards have been condemned for their arbitrary and unrealistic nature. The expectation that the skin should be devoid of blemishes, imperfections, scars, or hair, irrespective of an individual’s age or background, is not only impractical but also financially burdensome to maintain. Hyperpigmentation, which causes dark spots, can be exacerbated by frequent hair removal, leading to irritation and discoloration. In fact, hyperpigmentation can also be a consequence of underlying health conditions such as diabetes or insulin resistance, particularly in darker skin tones.
Recognizing the detrimental impact of these beauty standards, influential figures such as Cirle Tatis Arzuza, a prominent Afro-Colombian digital content creator, have spoken out against the toxic mindset surrounding skin colour. Cirle has encouraged individuals to seek medical advice before pursuing any treatments, as hyperpigmentation can be caused by various factors, including metabolic diseases. She has also disclosed her personal struggles with hyperpigmentation, which have led her to conceal her armpits for years out of fear of judgment.
Cirle’s frank approach to addressing this issue has resonated with many, as her videos discussing the topic have gained widespread attention. In these videos, she shares her own journey of lightening her armpits, offering practical advice such as reducing the frequency of hair removal, avoiding certain deodorants, and opting for alternative solutions. She emphasizes the importance of patience, noting that achieving results takes time and dedication.
Dr. Andrés F. Córdoba Gómez, an esthetic physician, has also voiced concerns about the impact of social media on individuals’ perceptions of beauty. He highlights the use of unrealistic filters and models that perpetuate unattainable beauty standards, particularly for individuals with darker skin tones. Dr. Córdoba advises against aggressive treatments such as laser therapy, as they pose potential risks and may not guarantee desired results. Instead, he advocates prioritizing preventive measures, such as avoiding harsh hair removal methods that can lead to skin irritation and pigmentation issues.
The correlation between skin colour and cleanliness has a long history, often rooted in prejudiced beliefs and stereotypes. Despite the progress made in challenging such stereotypes, the pressure to conform to unrealistic beauty standards continues to impact individuals, particularly those with darker skin tones.
In conclusion, the trend of bleaching armpits reflects the pervasive influence of unattainable beauty standards perpetuated through social media. It is essential to recognize the harmful impact of these pressures and to pursue a holistic approach to beauty that embraces diversity and individuality. By sharing personal experiences and seeking professional advice, individuals can navigate the challenges posed by unrealistic beauty standards and foster a more inclusive and empowering beauty culture.
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