Bluecore, a leading company in the field of retail shopper identification and customer movement technology, has recently introduced its exclusive Customer Analytics product and Customer Movement Assessment services. These groundbreaking solutions are designed to provide retailers with valuable insights into customer behavior and effective action plans to increase revenue and drive growth in any economic environment, transforming the traditional channel-led marketing approach into a customer-centric strategy.
At the core of Bluecore’s customer-centric approach is the Customer Movement Assessment, which offers a comprehensive analysis of customer conversion, retention, and reactivation patterns over several years, as well as the speed at which customers transition from lower value to higher value segments. By benchmarking each customer against industry standards and their peers, Bluecore identifies areas for improvement and opportunities for growth, paving the way for targeted enhancements and sustainable growth strategies.
Led by experienced professionals from renowned brands and retailers, such as Foot Locker, Expedia, and Tory Burch, Bluecore’s retail strategy team collaborates closely with clients to implement tailored changes aimed at achieving desired growth rates. Supported by practitioners from Fortune 500 and high-growth retail and DTC organizations, Bluecore’s customer success team then works to test and scale these hypotheses, leading to a growth strategy focused on customer performance rather than channel-specific metrics.
Dave Lokes, VP of Retail Strategy at Bluecore, emphasizes the importance of customer movement in driving predictable growth for retailers and brands, highlighting the transformative impact of this methodology on customer engagement and marketing effectiveness. He underscores the need for a holistic strategy that prioritizes guiding customers through various stages of the purchasing journey, ultimately leading to a more lucrative and personalized approach to marketing and consumer engagement.
Bluecore’s latest offering, Customer Analytics, provides retailers with a deeper understanding of individual customer signals related to retention and churn, enabling them to better assess the effectiveness of their marketing campaigns in promoting customer movement. Notable features include performance comparisons, cohort analysis, and forthcoming enhancements such as purchase recency and frequency tracking, eligibility, and channel marketing KPIs.
This development follows the successful rollout of Bluecore’s Transparent ID Reporting, which gives customers full transparency into digital shopper and customer identification rates, as well as the launch of the Transparent ID Network aimed at boosting identification and re-identification within 24 hours. These solutions are part of Bluecore’s overarching mission to expand reach and drive incremental revenue for its clients in the face of increasing acquisition costs, loyalty challenges, and supply chain disruptions.
Sherene Hilal, Bluecore’s Chief Product Officer, emphasizes the pivotal role of Customer Analytics and Customer Movement Assessment in enabling retail and DTC leaders to align technology investments and tactics with tangible revenue gains amid today’s challenging retail landscape. By empowering brands to prioritize strategies that drive incremental revenue through customer performance, Bluecore is at the forefront of reshaping the retail marketing landscape.
For those interested in delving deeper into the concept of Customer Movement, Bluecore offers a comprehensive guide on understanding and leveraging this transformative concept.
In essence, Bluecore’s innovative retail marketing platform serves as a catalyst for transforming casual shoppers into lifelong customers for some of the world’s most prominent retail brands. With a suite of industry-leading solutions, Bluecore enables brands to seamlessly transition data into revenue-generating campaigns, facilitating a highly personalized and impactful customer experience across various touchpoints such as email, site, SMS, and paid media shopping experiences.
Through its cutting-edge predictive models and shared-success pricing model, Bluecore has earned acclaim from over 400 brands, including Express, Lenovo, and Lulu and Georgia, by driving customer retention, lifetime value, and overall speed to market.
To learn more about this groundbreaking technology, you can contact Emily Riley at [email protected] or reach her at 914-330-1128.
In summary, Bluecore’s latest offering represents a pivotal moment in retail technology, charting a new course for brands to thrive in an increasingly complex and competitive retail landscape.
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