Today, we are honoured to present an exclusive interview with the esteemed Croatian entrepreneur, Kristina Ercegović. As a seasoned businesswoman, author, and co-owner of the Women and Money portal, Kristina shares her extraordinary journey and invaluable insight into entrepreneurship in Croatia.
Kristina has been a trailblazer in the entrepreneurial world for over two decades. It all began with a TV show that sparked her interest in mystery shopping while she was recuperating from an operation. She subsequently founded Heraklea, sold it, and proceeded to establish the Women and Money portal. This initiative was inspired by the unfortunate experience of inheriting her parents’ debt, despite their education and financial stability. This realisation led her to understand that financial well-being is not solely about earning, but also about astutely managing money.
The Women and Money portal has been pivotal in transforming women’s perspectives towards money, empowering them to increase their earnings, manage their finances wisely, and make prudent investments. Kristina’s unique approach addresses a multitude of challenges faced by women in the business and financial realms, from advocating for equitable pay to enhancing financial literacy and fostering a resilient mindset.
Furthermore, the Women and Money portal has an innovative structure with 11 female co-owners and business angels. This collaborative model harnesses diverse perspectives and experiences while nurturing a shared vision. Kristina fervently believes that the amalgamation of varied talents and values has been instrumental in propelling the success of the company.
In addition to her involvement in the Women and Money portal, Kristina has revitalised the Business Cafe project, which underscores the significance of networking for entrepreneurs. According to Kristina, networking is pivotal to success, and the Business Cafe project provides a platform for entrepreneurs to exchange experiences, garner support, and find inspiration.
Moreover, Kristina is actively engaged in educating small entrepreneurs through Zaokret, offering invaluable advice on establishing, growing, and eventually selling their businesses. She emphasises the significance of setting up sustainable business systems and underscores the importance of nurturing interpersonal relations throughout the entrepreneurial journey.
As the founder of the Voice of Entrepreneurs Association, Kristina envisions the association as a pillar of support for fellow entrepreneurs. While she may not be actively involved now, her influence has been immeasurable, particularly in organising online education for entrepreneurs and fostering a spirit of collaboration.
Kristina’s indomitable spirit and commitment to entrepreneurship are also reflected in her literary pursuits. She has authored several books, each with a profound message for aspiring entrepreneurs. From demystifying mystery shopping to championing the ethos of exceptional customer service, her writings are a testament to her wealth of knowledge and experience in the business realm.
Amidst her illustrious career, Kristina has faced numerous challenges, including inheriting her mother’s debt and navigating through the disruptions caused by the COVID-19 pandemic. However, her unwavering resilience and entrepreneurial acumen have enabled her to overcome these obstacles and emerge stronger than ever.
Looking ahead, Kristina aspires to continue her entrepreneurial endeavours while expanding her role in supporting and educating entrepreneurs. She is also eager to engage in systemic constellations, a transformative approach that can illuminate hidden patterns and facilitate personal and professional growth.
In conclusion, Kristina Ercegović’s journey is an inspiring testament to the unwavering spirit of entrepreneurship and the transformative power of resilience and dedication. Her remarkable story serves as a beacon of hope and wisdom for aspiring entrepreneurs and business enthusiasts both in Croatia and across the globe.
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