Revolutionizing the Kitchen: The Future of Induction Downdraft Cooktops

Whirlpool Corporation and BORA have joined forces to introduce a groundbreaking technology to the North American market – induction downdraft cooktops. This collaboration between two industry leaders will bring about innovative products for the JennAir and KitchenAid brands in 2025.

Both companies share a vision of revolutionizing the kitchen space by integrating advanced technology and functional design. The objective is to offer unlimited design possibilities while meeting the needs of contemporary consumers. The introduction of induction downdraft technology will eliminate the requirement for separate overhead ventilation units, commonly referred to as range hoods. This will not only enhance the visual appeal of the kitchen but also enhance the functionality of these cooktops.

Alessandro Perucchetti, President of Whirlpool Corporation NAR, stated, “In recent years, there has been a growing interest in induction technology among North American consumers, with a 62% increase in the induction cooktop industry since 2018.” This collaboration with BORA will further reinforce our commitment to delivering disruptive and innovative products.”

The JennAir brand has a history of pushing boundaries in the luxury appliance industry. In fact, the brand’s founder, Lou Jenn, invented downdraft technology in 1965, revolutionizing the kitchen space. JennAir has continued to lead the industry with its unique aesthetics, disruptive technology, and quiet performance. Similarly, the KitchenAid brand aims to inspire and connect individuals through their appliances, assisting users in expanding their culinary skills.

This initiative marks a significant advancement in offering more efficient and visually appealing kitchen appliances to consumers. Focused on innovation and unobstructed sightlines, the collaboration between Whirlpool Corporation and BORA is poised to transform how we perceive and use our kitchen spaces.

For those seeking more information about the future of kitchen technology, the Whirlpool Corporation and BORA booths at KBIS will showcase their latest products and experiences.

Whirlpool Corporation, a global leader in the kitchen and laundry industry, has demonstrated its dedication to continual innovation and enhancing the lives of consumers. With iconic brands such as Whirlpool, KitchenAid, Maytag, and JennAir, the company is committed to meeting the evolving needs of consumers in an increasingly digital world.

On the other hand, BORA has been at the forefront of developing and producing premium built-in kitchen appliances with exceptional design standards. Established in 2007, the company has been on a mission to revolutionize the kitchen as a living space, providing extraordinary products for extraordinary experiences. With a product range that offers outstanding performance, easy cleaning, and timeless design, BORA has carved a niche for itself in the global market.

The introduction of induction downdraft cooktops is an exciting development that will significantly impact the way we design and use our kitchens. As this collaboration between Whirlpool Corporation and BORA continues to unfold, consumers can look forward to a new era of kitchen technology that seamlessly integrates with modern lifestyles.