Preserving Legacies: The Vision and Mission of MittArv

The idea of preserving one’s legacy has never been more pertinent than in today’s era of uncertainty and unforeseen challenges. This concept has been immortalised in literature and film, exemplified by the poignant portrayal of Holly receiving letters from her late husband in “PS.I Love You.” Now, thanks to the innovative technology of MittArv, this concept has been transformed into a reality.

Vishal Mehta, the Founder and Director of MittArv, was deeply moved by the passing of a close friend and felt an urgency to ensure the security of his own legacy for his family. This personal experience led to the inception of MittArv, a platform that enables individuals to document and organise their assets, create posthumous messages, and build a comprehensive legacy for their loved ones.

The mission of MittArv extends beyond simply addressing the practical aspects of end-of-life planning. It seeks to destigmatise the concept of legacy planning and empower individuals from all walks of life to preserve and protect their legacies. Through a user-friendly app, individuals can list their assets, share them with family members, and compose heartfelt posthumous messages, all with the assurance of privacy and security.

The platform is designed to be accessible, with basic features available for free indefinitely. This inclusive approach democratises succession planning, providing services such as asset consolidation, family communication, and templated wills to individuals regardless of their socioeconomic status.

Looking ahead, MittArv plans to introduce subscription-based premium features to enhance the user experience and cater to specific needs, such as tailored services for Non-Resident Indians (NRIs) and High Net Worth Individuals (HNIs). The platform’s emphasis on trusted contacts and collaborative experiences sets it apart from traditional end-of-life planning tools, ensuring that the user’s intentions are upheld even in their absence.

Behind MittArv’s seamless user experience lies a proprietary algorithm known as the Customer Lifecycle Identification Algorithm (CLSI), which monitors user activity and initiates communication with trusted contacts in case of prolonged inactivity. This proactive approach ensures that the user’s wishes are fulfilled, and their legacy is safeguarded according to their preferences.

As MittArv continues to evolve, it remains committed to its overarching goal of providing comprehensive end-of-life planning support and execution, all while upholding the values of trust, privacy, and respect for the individual’s unique narrative. The technology of MittArv immortalises the essence of one’s existence, ensuring that even as our physical presence fades, the impact of our lives endures for generations to come.

In conclusion, MittArv’s pioneering technology is setting a new standard in legacy planning, offering individuals the opportunity to create their own enduring narrative and leave a lasting imprint on the lives of their loved ones. It is a testament to the timeless value of preserving one’s legacy, and the unwavering commitment to empowering individuals to take control of their narrative beyond their lifetime.