The automotive industry is a dynamic and thriving sector that is home to passionate professionals dedicated to assisting each other in achieving success. Today, we have the privilege of highlighting one such professional who has played a pivotal role in providing valuable insights to dealers across the United States.
In a recent episode of Kain & Co., host David Kain had the pleasure of speaking with Fred Lennartz, the co-founder of the “Car Guy Coffee Podcast” and the consultancy firm Certified Solutionaries. During the episode, Lennartz graciously shared his professional journey spanning over two decades, along with offering invaluable advice for other leaders in the automotive industry.
Key Highlights
1.
Following his service in the U.S. Air Force, Lennartz ventured into the automotive industry after being inspired by a friend’s unwavering passion for the business. This newfound enthusiasm prompted him to carve out a career in the industry.
2.
After spending approximately 18 years in the automotive business, Lennartz found himself at a juncture where he felt that his professional growth had stagnated. “I was yearning for something more,” he confessed. It was during this time that he recognized his genuine desire to share his profound appreciation for and extensive knowledge of the automotive industry, which ultimately led to the establishment of the “Car Guy Coffee Podcast.”
3.
The “Car Guy Coffee Podcast” serves as an insightful platform that meticulously covers the significant events and developments within the automotive industry. Drawing from their collective 40 years of experience, Lennartz and co-host Lou Ramirez engage their audience in an in-depth exploration of various automotive topics, ranging from dealership management to fixed-ops.
4.
In addition to their podcast, Lennartz and Ramirez utilize their expertise to assist dealers in enhancing their operational efficiency and effectiveness through their consultancy firm, Certified Solutionaries. By identifying and addressing common errors within their operations, the firm has successfully helped numerous dealers achieve substantial improvements in their sales performance. Lennartz emphasized that many of the dealerships he has worked with lacked well-defined sales processes beyond a generic “ten steps of service” guideline. He stressed the significance of having a clear understanding of what success entails for dealers and their teams.
5.
Lennartz also underscored the importance of maintaining a healthy work-life balance, especially for automotive industry professionals in leadership roles. It is common for many individuals in the industry to prioritize their businesses over spending quality time with their families. He urged professionals to establish boundaries that would enable them to pursue short-term goals without compromising their long-term well-being.
Fred Lennartz encapsulated the ethos of their consultancy firm by stating, “Our core focus is energy, but energy with process. A lot of times, people have processes, but there’s no accountability for them.” This insightful perspective highlights the critical role of accountability in driving successful outcomes within the automotive industry.
In conclusion, Fred Lennartz’s remarkable journey and invaluable insights serve as a source of inspiration for aspiring leaders in the automotive industry. His dedication to sharing knowledge and fostering excellence underscores the collective commitment of professionals within the industry to collectively strive towards success and growth.
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