The Duchess of Sussex, Meghan Markle, renowned for her previous lifestyle blog, known as The Tig, has officially announced the launch of her new brand, American Riviera Orchard. This announcement was made through a video and Instagram profile, which garnered an impressive following of over 30,000 followers almost instantaneously. Her profile bio simply denotes her as “by Meghan, The Duchess of Sussex,” and the business was confirmed to have been “established” in the year 2024, according to americanriviera.com.
The name American Riviera Orchard is a nod to Santa Barbara, California, the city where Meghan, along with her spouse Prince Harry and their two children, have chosen to make their home. It is suggested that the brand, reminiscent of her previous lifestyle blog, holds significant sentimental value for her and encompasses her diverse areas of passion. The company’s trademark application indicates plans to offer a wide range of products, including home goods, edible treats, and cookbooks. This unveiling has elicited considerable excitement from fans who eagerly anticipate further announcements.
In the midst of her brand’s launch, Meghan has opted to forgo her return to social media after speaking out about the negativity and abuse she faced while expecting her children. Despite her initial plans to become an influencer, Meghan has opted to put these intentions on hold, given the adverse impact that social media can have on mental health. PR experts have commended her decision and have suggested that Meghan could potentially leverage her platform to launch an online mental health campaign, further reinforcing her role as an advocate for the cause.
This remarkable venture by the Duchess of Sussex has piqued the interest and enthusiasm of fans and industry professionals alike, as they eagerly await further updates from American Riviera Orchard.
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