The Duchess of Sussex, Meghan Markle, has announced her re-entry into the realm of social media with the launch of her new luxury lifestyle brand, American Riviera Orchard. This announcement was made through an Instagram video, marking her return to the digital platform after a significant absence. The new project, which includes a website and an Instagram page, has been met with excitement and intrigue.
In the Instagram story, the duchess can be seen engaged in everyday activities such as cooking and picking flowers, offering a glimpse into her personal life, while generating curiosity about her new venture. The brand name, American Riviera Orchard, makes reference to the picturesque Californian town of Montecito, where Meghan and Prince Harry have chosen to reside with their two children, Prince Archie and Princess Lilibet.
Meghan’s new website and Instagram page have garnered a considerable following, demonstrating the public’s keen interest in her latest endeavour. Despite the limited information currently available on both platforms, the brand’s logo, detailed in gold writing, and the couple’s coat of arms have been revealed. Visitors to the website also have the option to join a waitlist by providing their email address, hinting at exclusive updates and access.
This move marks a return to the digital sphere for the Duchess of Sussex, who previously had a lifestyle blog named The Tig, serving as a platform to share her culinary and travel preferences. Following her marriage to Prince Harry, Meghan deactivated her Instagram account in 2018 and subsequently discontinued her blog in 2017. Her re-entry into the realm of social media has been anticipated.
In her interview for New York Magazine’s The Cut in 2022, Meghan alluded to the possibility of returning to Instagram, indicating her desire to engage with her audience once again. Her decision to reintroduce herself through the launch of American Riviera Orchard reflects her commitment to curating a carefully crafted lifestyle brand that resonates with her personal values and experiences.
The royal couple’s previous joint Instagram account, @Sussexroyal, provided insights into their official engagements and personal milestones. However, following their withdrawal from active royal duties in 2020, they announced their decision to discontinue the use of the account, signalling a shift in their approach to digital communication.
As Meghan forays back into the world of social media and lifestyle branding, the launch of American Riviera Orchard marks an exciting new chapter for the Duchess of Sussex. With her unique perspective and dedication to quality, her latest venture is poised to make a significant impact in the luxury lifestyle space. As her audience eagerly awaits further updates, the anticipation surrounding Meghan’s return to social media continues to grow.
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