Meghan Markle’s Latest Venture: American Riviera Orchard

The Duchess of Sussex, Meghan Markle, has recently unveiled a new lifestyle brand known as American Riviera Orchard. Despite being introduced only yesterday, the brand has already amassed nearly half a million followers on Instagram. This latest venture is reminiscent of her prior blog, The Tig, and has sparked speculation about potential physical product offerings in the future, as indicated by trademark filings.

American Riviera Orchard is Meghan Markle’s independent project and is said to prioritise lifestyle compared to their joint brand, Archewell. The brand’s name pays homage to Montecito, the area in California where the couple presently resides. This region is commonly referred to as the ‘American Riviera’. The brand is expected to coincide with a new solo series on Netflix and potentially feature a cookery show with products such as jams, cookbooks, and other lifestyle items being sold.

The logo of American Riviera Orchard has piqued interest with its intertwined ‘A’ and ‘R’ in decorative script and a crown-like symbol at the top. While it is not an official royal family crest, the logo appears regal and intricate, prompting some to compare it to ‘dropped spaghetti’.

There is speculation that American Riviera Orchard could be a successor to Meghan’s previous lifestyle blog, The Tig, which she closed down in 2017. While the specifics of the new brand remain discreet, it is anticipated to embrace various lifestyle elements, such as cooking and interiors. The website currently allows visitors to join a waitlist by submitting their email address, further adding to the mystery surrounding the brand.

The launch of American Riviera Orchard marks Meghan’s re-entry into the lifestyle blogging sphere after her departure from The Tig and her subsequent withdrawal from public engagements as a member of the royal family.

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