Logitech, a leading global provider of computer peripherals, is dedicated to enhancing the usability and productivity of technology through the integration of artificial intelligence (AI). In a recent interview with Anand Lakshmanan, the Head of B2B at Logitech India, he shared the company’s vision and the increasing significance of AI in their products.
Lakshmanan stressed the company’s commitment to addressing real-world challenges with user-friendly solutions, which has resonated positively with consumers. He also discussed the shift in the corporate landscape, particularly the move from traditional office environments to remote work and now to hybrid work. According to him, the use of computer peripherals has become increasingly important in the post-pandemic era.
Logitech’s journey towards embracing AI integration began when it recognized the need to expand its offerings beyond the consumer market. This led to its entry into the enterprise sector in 2018, with a significant increase in demand due to the COVID-19 pandemic. Lakshmanan took on the role of spearheading these efforts in India when he joined the company in 2021, navigating challenges related to integration and user-specific requirements.
As the corporate world transitions to hybrid work models, Lakshmanan emphasized the importance of leveraging technology for collaboration, particularly in India where companies have been slower to adapt to this new working model. He highlighted the role of video conferencing as a link between in-person meetings and remote work, addressing challenges such as commuting and the country’s rapid economic growth.
One of the major challenges that Logitech has overcome is the reluctance of individuals to appear on camera during video calls. To address this, Lakshmanan explained how the company ensured high-quality audio and video even on mobile data networks, addressing concerns about bandwidth consumption and audio-visual quality.
In line with industry trends, Logitech has incorporated AI-driven solutions into its product portfolio, including intelligent framing and AI-driven low-light optimization. These innovations aim to improve user experience and simplify the meeting setup process, ultimately making technology usage more efficient for productive meetings.
Lakshmanan also discussed the unique trends among Indian consumers, highlighting their demand for cutting-edge yet cost-effective solutions with robust post-deployment support. He emphasized the importance of customer feedback in shaping Logitech’s product roadmap, with a commitment to proactive engagement and iterative improvements based on real-world usage and insights.
With a customer-centric approach and a commitment to simplifying technology, Logitech is positioned to continue shaping the future of work, empowering organizations and individuals to collaborate with ease in the hybrid era through AI integration.
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