Meghan Markle’s New Brand Name: What Does the Duchess Really Think?

The Duchess of Sussex, Meghan Markle, has recently garnered attention with the introduction of her new lifestyle brand, American Riviera Orchard. In light of this new development, individuals close to Meghan have provided insight into her sentiments regarding the brand name.

According to these sources, Meghan is of the opinion that the name American Riviera Orchard is a “perfect” fit for her brand. Despite some criticism deeming the name as ostentatious and meaningless, the Duchess firmly believes that it genuinely encapsulates the ethos of her brand. These sources have also disclosed Meghan’s keen anticipation for the forthcoming launch of the brand’s website.

Of interest, a public relations expert has put forth the notion that Meghan’s decision to not incorporate her own name into the brand might be linked to her diminishing popularity in the United States. A recent survey by Newsweek has indicated a significant decline in Meghan’s approval rating, leading to conjecture that she and Prince Harry have been advised to retreat from the public eye.

Furthermore, the expert has remarked that this “private label” approach is a calculated manoeuvre to limit Meghan’s visibility whilst allowing the brand to establish its own distinctive identity. This approach is reminiscent of the successful operation of Gwyneth Paltrow’s ‘Goop’ brand, which does not heavily rely on the persona of its founder.

The introduction of American Riviera Orchard coincides with Meghan and Harry’s reassessment of their public image and personal branding. By creating distance between themselves and their projects and allowing their work to speak for itself, the couple seems to be formulating long-term strategies.

In summation, Meghan Markle’s new lifestyle brand has already provoked curiosity and controversy with its distinctive name and the Duchess’s choice to detach her own name from the brand. It appears that Meghan is intent not only on making an impact with her new endeavour, but also on navigating the complexities of public perceptions and popularity. Only time will reveal the reception of American Riviera Orchard, but it is evident that Meghan is determined to carve out a distinct identity for her brand.