The LawInSport Global Summit featured a panel discussion entitled ‘How will AI and new technology help sport, on and off the pitch’ which provided valuable insights into the potential impact of artificial intelligence (AI) and other technological advancements in the world of sports. Esteemed experts such as Steven Flynn, Damian Smith, Laura Jeffords Greenberg, and Leo Davidson participated in the panel, engaging in a thorough discourse on the transformative power of AI in the realm of sports.
During the discussion, Barrister Steven Flynn from 2 Temple Gardens provided a comprehensive overview of AI, emphasising its capacity to utilise data and scientific principles to address problems, rather than replacing human efforts. He underscored that while the full extent of AI’s influence remains largely unknown, its potential to revolutionise the field of sports in the near future is unequivocal. The panel explored various technological innovations leveraging AI, examining their diverse and far-reaching impacts on sports.
The discourse underscored the extensive implications of AI and new technology in sports. From performance analytics and injury prevention to fan engagement and viewership experience, the integration of these technological advancements promises to reshape the sports landscape on and off the pitch. Moreover, the incorporation of AI in sports governance and regulation was a pivotal focus of the conversation.
To access further insights from the panel discussion, including articles, webinars, conference videos, and podcast transcripts, participants were encouraged to log in or register on LawInSport’s platform. Existing members were given the option to sign in to access a wealth of expert analysis and commentary in the field of sports law and regulation.
The panel also addressed a range of pertinent topics, encompassing artificial intelligence, cricket, data protection, the EU AI Act, football, governance, Premiership Rugby, regulation, rugby, and the impact of AI on sports within the United Kingdom and worldwide. This comprehensive exploration of AI and new technology in sports underscored the growing significance of technological advancements in transforming the sporting experience for athletes, organisations, and fans alike.
Subsequent to the panel discussion, the audience was presented with related articles on integrated approaches to sports integrity, dispute resolution in sports, and significant updates in sports betting. These additional resources further emphasised the multifaceted impact of AI and new technology on the sports industry.
The author of this recap, Charlie Kendrick, is a Paralegal in the Regulatory Legal team at The Football Association. With a background in Law from the University of Durham, Kendrick possesses in-depth knowledge of legal matters related to sports, rendering his insights on the panel discussion valuable and relevant to the audience.
In closing, the panel discussion on the role of AI and new technology in reshaping sports shed light on the transformative potential of these advancements. As the sports industry continues to evolve, embracing technological innovations is poised to usher in a new era of performance enhancement, governance, fan engagement, and regulatory practices. With the ever-expanding influence of AI and new technology, sports enthusiasts can anticipate a dynamic and progressive future for their beloved games.
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