Banco Bilbao Vizcaya Argentaria (BBVA), a prominent financial institution operating in more than 25 countries, has recently forged a partnership with Domo (Nasdaq: DOMO) with the objective of consolidating its technology solutions. This strategic move is designed to bolster BBVA’s ongoing digital transformation journey and enhance its operations across the globe.
With a workforce of over 121,000 employees, BBVA has recognized the imperative to streamline its technological infrastructure in order to effectively address the complexities and challenges associated with its extensive business operations. Through its collaboration with Domo, the financial services giant has acquired a robust platform that facilitates seamless connectivity among its global teams, the development of new key performance indicators (KPIs), and the democratization of customer feedback data, among other capabilities.
In the ever-evolving landscape of technology and finance, BBVA has demonstrated remarkable progress in adapting to the changing preferences and behaviours of its clients. By leveraging Domo’s solutions, the company has been able to access and analyse customer data with ease, enabling a deeper understanding of digital interactions within its consumer base. Moreover, the implementation of Domo’s tools has led to increased efficiency and productivity in BBVA’s day-to-day operations.
Elena Alfaro, Global Head of Data and Advanced Analytics in Client Solutions at BBVA, has underscored the significance of this collaboration, emphasizing the ability of Domo to provide every employee with essential data access, irrespective of their region or department. According to Alfaro, this inclusive approach has significantly improved the alignment of data across BBVA’s various teams and departments, resulting in more cohesive and collaborative efforts within the organization.
One of the pivotal outcomes of this collaboration is the enhanced visibility into client satisfaction metrics, particularly the Net Promoter Score (NPS) and non-financial KPIs. Domo has empowered BBVA’s leadership to effectively communicate and present these critical measurements to employees, fostering an environment of transparency and accountability. Additionally, the integration of customer query data has shed new light on BBVA’s overall performance, providing valuable insights that were previously inaccessible through manual reporting methods.
Mark Maughan, Senior Vice President of Customer Success at Domo, has emphasized the significance of Domo’s role in supporting BBVA’s goals, highlighting the platform’s capacity to provide easy access to pertinent data and facilitate informed decision-making processes. Maughan stressed that Domo’s data experiences help BBVA not only keep track of its metrics but also drive better business outcomes through data-driven insights.
For more information on how multinational institutions like BBVA are leveraging Domo’s solutions to enhance their business operations and data visibility, interested individuals can visit www.domo.com/customers.
In conclusion, the collaboration between BBVA and Domo serves as a testament to the instrumental role that technology plays in the financial sector. By embracing innovative solutions, BBVA is able to navigate the complexities of its global operations while driving meaningful advancements in its digital transformation journey.
For more information about Domo, please visit www.domo.com or follow Domo on LinkedIn and Facebook.
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