Revolutionizing Agriculture: The Story of MISDI Alumnus Sergej Nicolaisen and Farnico

3 min read

Sergej Nicolaisen, a graduate of the Management of Information Systems and Digital Innovation (MISDI) programme at the London School of Economics (LSE), has emerged as a significant figure in the agricultural industry through his enterprise, Farnico. With the distinction of graduating in 2020, Sergej has embarked on a mission to revolutionize the agricultural sector, commencing with Tajik farmers in Tajikistan.

Sergej attributes his accomplishments to his time at LSE, specifically the Department of Management, which equipped him with the requisite skills and mindset for his current achievements. He states, “It taught me how to think in an organised way, how to conduct thorough research, and how to interrogate everything, notably in understanding the underlying causes of issues from both a technical and socially embedded standpoint.”

The genesis of Farnico took shape when Sergej encountered his Tajik partner during his studies in London. His frequent visits to Tajikistan unveiled the challenges confronted by local farmers – poverty, environmental degradation, and a lack of industry structure. Identifying an opportunity to effect positive change, Sergej conceived a company aimed at revolutionizing agriculture in developing nations by supplying global consumers with 100% traceable organic and regenerative cotton, food, and other products.

Building on his international experience as a Project Manager at a multinational corporation and armed with a Distinction from LSE, Sergej took the leap to establish Farnico. The company’s focal point is the transformation of the global food and fashion industry to make it sustainable and socially responsible throughout the entire value chain, from production to consumption. Farnico’s endeavours include collaborating with numerous farmers to cultivate cotton, wheat, and barley via organic and regenerative agricultural practices, establishing a production facility for organic fertilisers, seed development, and an insect breeding programme, as well as launching a sustainable and luxury fashion brand named Boosiks.

When questioned about guidance for current students with aspirations of launching their own enterprises, Sergej underscores the arduous nature of the process and the necessity of acquiring work experience beforehand. “It’s harder than you think – don’t do it unless you are absolutely crazy! It always helps to have at least some work experience first,” advises Sergej. Reflecting on his personal journey, he acknowledges the support of his family during the initial phase of the business, which allowed him to refine his concept and implement the vital changes for sustainable growth.

Ultimately, Sergej urges current students to explore volunteer opportunities and engage with the Department of Management and the alumni network. His narrative serves as a testament to the transformative influence of education and the impact of resolute individuals on local and global communities.