The Duchess of Sussex, Meghan Markle, has recently generated significant interest and attention with the launch of her lifestyle brand, American Riviera Orchard. Reports have indicated that Meghan is currently in the process of evaluating candidates for the position of CEO at her latest venture, sparking a range of reactions from the public.
The brand’s website was revealed earlier this month, accompanied by a series of posts on Instagram, prompting curiosity and speculation among fans and followers. Although specific details about the brand’s offerings remain undisclosed, it has been announced that the focus will centre around a variety of products, potentially including jams that will complement Meghan Markle’s upcoming cooking show for Netflix.
Notwithstanding the initial controversy surrounding the timing of the brand’s launch, American Riviera Orchard seeks to establish a notable presence in the lifestyle industry, with plans for an assortment of products such as cutlery, recipe books, tablecloths, and edible oils. Moreover, there are plans for future expansion into a book and a blog, rendering it a diversified enterprise.
Insider sources have confirmed that the brand is strategically aligned with the upcoming cookery show for Netflix, in which Meghan Markle will develop and sell products like jams. Additionally, there are indications suggesting the potential of a retail presence, conceivably including a flagship store.
While the quest for a CEO for American Riviera Orchard is ongoing, the identity of potential candidates and the progress of the selection process remain undisclosed. According to sources close to Meghan, she is actively conducting interviews to identify the ideal individual to lead the brand as CEO.
The recent developments surrounding Meghan Markle’s venture into entrepreneurship have not been without their fair share of controversies, coinciding with Prince Harry’s virtual appearance in London for an event organised by the Diana Awards. Nonetheless, with the global platform she possesses and her existing influence, the prospects for American Riviera Orchard appear promising despite the initial scepticism.
As the narrative of Meghan Markle’s latest business venture continues to evolve, it remains to be seen how she will navigate the challenges and opportunities associated with establishing and managing her own lifestyle brand. With her culinary aspirations and the evolving landscape of the brand, the public eagerly anticipates the unveiling of American Riviera Orchard’s offerings.