Kim Nguyen, a resident of Las Vegas, has established a thriving online home decor enterprise known as Base Roots approximately six years ago. The business provides a diverse array of products that afford customers the ability to customize their living spaces, encompassing ceramic planters and vases, floating shelves, and other utilitarian and fanciful furnishings.
In an interview with Vegas Inc, Nguyen recounted the genesis of Base Roots, its progression through the years, and her prospective plans. She delineated how the concept of Base Roots sprang forth from her frequent relocations within California. The enterprise sought to furnish adaptable home decor that seamlessly transitions across various living spaces, regardless of locale.
The establishment proffers an extensive array of wares, comprising shelves, baskets, suspended decor, planters, and vases. Each article incorporates natural constituents in its design and material, with thoughtful consideration accorded to environmentally-conscious packaging. Base Roots operates as an online emporium on Amazon, with Nguyen elucidating that this platform has been pivotal in the company’s proliferation and expansion, particularly in global markets such as the UK, EU, and Canada.
In the midst of contending with the exigencies precipitated by the COVID-19 pandemic, Nguyen discerned a surge in the demand for home decor as individuals spent more time indoors. She underscored that the shift towards online commerce has also contributed to the company’s growth, especially in international markets where consumers have evinced a heightened receptiveness to e-commerce.
Looking forward, Nguyen aspires to harness social media to further propagate the enterprise, leveraging user-generated content to augment the brand’s online visibility. With a focus on Women’s History Month, she also proffered words of encouragement and counsel to women embarking upon the realm of entrepreneurship, accentuating the import of introspection, connecting with others, and seeking succor from kindred spirits.
In regard to the local community in Las Vegas, Nguyen extolled the entrepreneurial drive and camaraderie of the business milieu, highlighting the open-mindedness and congeniality of the local entrepreneurs. She expressed gratitude for the sense of communal solidarity among business proprietors and their willingness to explore new prospects for advancement and collaboration.
As Base Roots continues to thrive, Kim Nguyen’s entrepreneurial odyssey serves as an inspiring exemplar of the potentialities that conduce when passion, originality, and community bolster one another. Those desiring to remain apprised of the latest business developments in Las Vegas can subscribe to Vegas Inc’s BizClick newsletter.