The recent ‘Austrian Lifestyle Week 2024’, held by the Austrian Embassy Bangkok in collaboration with the Austrian National Tourist Office and Advantage Austria, was a seven-day affair centred on Austrian gastronomy, wine, and fashion. It also commemorated the 155th anniversary of formal relations between Thailand and Austria, and the 70th year of resident missions in Bangkok and Vienna.
The event featured a series of activities that celebrated the vibrant and culturally rich aspects of Austria. A particular highlight was a friendly cooking contest featuring Austrian Chef Max Stiegl and Thai Chef Manosh Phuengprom, which showcased the harmonious combination of authentic flavours, quality ingredients, and advanced culinary techniques in Thai cuisine.
Chef Stiegl, renowned for his innovative take on traditional Austrian dishes, combines French culinary traditions and sustainable Burgenland cuisine. His dedication to using regional seasonal ingredients and sustainable practices has garnered him accolades from connoisseurs worldwide, including the late Anthony Bourdain.
The Austrian Fashion Show was another focal point of the event, showcasing the latest haute couture style trends and presenting special collections by esteemed designers from Austria and Thailand. The show aimed to promote sustainable designs and fabrics from both countries, as well as other premium fashion products.
In addition to celebrating culture and creativity, the ‘Austrian Lifestyle Week 2024’ also served as a reminder of the strong bilateral ties between Thailand and Austria. With 155 years of diplomatic relations and 70 years of resident missions, the event demonstrated the potential for cultural exchanges to reinforce bonds and facilitate increased cooperation between countries.
The event garnered attention due to its cultural significance and its impact on culinary and fashion tourism. Austria’s focus on high-quality, sustainable cuisine has gained popularity, drawing from various European gastronomic traditions. Additionally, the announcement of Austria’s national selection for the 2025 Michelin Guide resonated with Thai diners, given the prominence of Michelin-star restaurants in Bangkok and southern Thailand.
In conclusion, the ‘Austrian Lifestyle Week 2024’ was a resounding success, showcasing the best of Austrian culture, creativity, innovation, and sustainability. The celebration of gastronomy, wine, and fashion, along with the commemoration of diplomatic relations, served as a testament to the enduring bond between Thailand and Austria.
This article has been compiled based on information from the Austrian Embassy Bangkok, Austrian National Tourist Office, and Advantage Austria to ensure accuracy and credibility.