In an effort to address theft at their self-checkout machines, Target has announced the implementation of a new system utilizing cameras and sensors to identify unscanned items. This new technology, known as TruScan, is scheduled to be introduced to all Target stores by the conclusion of 2024, with the capability of detecting repeat offenders.
Unlike traditional CCTV cameras, TruScan operates using artificial intelligence, enabling it to monitor shoppers as they scan items and alert them with audio and visual cues if items are not properly scanned. The objective of this new technology is to mitigate the susceptibility of self-checkout machines to theft, where individuals often exploit the lack of supervision to either neglect to scan items or scan less expensive substitutes.
The incorporation of AI-powered cameras has prompted both interest and apprehension concerning privacy and surveillance. Nonetheless, specific details regarding how the technology will function remain limited, as Target has not provided comprehensive information regarding the operation of the system.
Target’s initiative follows their recent decision to restrict self-checkout to 10 items or fewer at most stores, as well as their intention to open additional traditional checkout lanes. These modifications are part of Target’s strategy to minimize ‘shrink’ – a term utilized in the retail industry to denote merchandise losses due to theft, damaged items, and administrative errors.
Target is not the sole retailer taking measures to combat theft at self-checkout stations. Dollar General has also implemented extensive changes to automated registers in their stores throughout the US, including the complete removal of self-checkout stands from 300 of their stores with the highest levels of shoplifting. They have also revealed plans to convert some of their self-checkout registers to regular cashier checkouts and to restrict self-checkout purchases to five items or less in 4,500 stores. Dollar General’s CEO, Todd Vasos, is confident that these initiatives will yield a positive impact on shrink.
Additionally, Kroger, another prominent retailer, has acknowledged a rise in theft at their self-checkout stations, echoing the widespread concern within the industry regarding theft at these automated registers.
Collectively, the introduction of new technology and adjustments to self-checkout policies by major retailers signifies a shift in the effort to combat theft at these automated stations. Although the utilization of AI-powered cameras elicits questions about surveillance, retailers are also striving to enhance the overall shopping experience for customers by expediting the self-checkout process and enhancing its security.
With these advancements, it is evident that retailers are resolute in addressing the challenges posed by theft at self-checkout machines and are exploring innovative solutions to mitigate losses and enhance the overall retail experience.