A well-established technology company has recently announced its decision to designate West Wales as the site for its new global headquarters. This strategic move is anticipated to yield positive effects on the Welsh tech industry and create fresh employment prospects for the local population in Ceredigion.
Delineate, a prominent research technology firm specializing in pioneering approaches to obtaining consumer insights, particularly for major food and beverage brands, will be establishing its headquarters in Ceredigion. The company’s new office in Llandysul is expected to accommodate a workforce of 50 individuals in various roles, with a specific focus on their unique methodology for conducting surveys to aid brands in making well-informed business decisions in real-time.
The selection of West Wales as the site for the company’s headquarters underscores the increasing significance of Wales, particularly in Ceredigion, within the UK’s technology sector. By establishing operations in this region, Delineate aims to contribute to the future success of the local tech industry, attract high-value industries, and support the Welsh Government’s initiatives to promote a more flourishing economy.
One of the pivotal factors that rendered Ceredigion an appealing choice for Delineate is the implementation of superfast broadband in the area, which has substantially bolstered business capabilities by delivering swift and dependable connectivity. This, in conjunction with the backing received from the Welsh Government’s ARFOR programme, has facilitated Delineate’s establishment in Ceredigion.
In line with their dedication to bolstering the local economy, Delineate has adopted a ‘Wales first’ recruitment policy, endeavoring to source all new hires from within Wales. This strategy not only fosters job opportunities for the local community but also seeks to augment the number of Welsh speakers within the company. In fact, approximately 60% of the team are Welsh speakers, and the company also facilitates learning opportunities for those who are not proficient in the language.
In response to this development, a spokesperson from the Ceredigion County Council expressed their enthusiasm, underscoring the potential for growth and collaboration between the local business community and the council’s economic strategy. They emphasized the significance of this move in providing promising prospects for the area’s young people and fostering overall economic growth within the region.
In conclusion, the decision by Delineate to establish its global headquarters in West Wales carries significant promise for the local tech sector and the community in Ceredigion. It serves as evidence of the region’s escalating influence in the tech industry and offers a ray of hope for the future of economic prosperity and job opportunities in the area.