Aleksandra Artamonovskaja, a highly esteemed figure in the art world on the blockchain, has been appointed as the head of arts for TriliTech, a London-based R&D and entrepreneurship team that supports the Tezos blockchain. In her new capacity, she will be dedicated to stimulating innovation and cultivating new opportunities for artists within the Tezos ecosystem.
Tezos has gained traction as a favoured platform for communities of artists who create non-fungible tokens (NFTs) over the past three years. These NFTs are digital records on the blockchain that represent art transactions. Tezos’ participation as the official blockchain partner for the Art Basel art fairs has further cemented its status as a hub for the art community. Notably, the platform hosted the MoMA Postcard Project, powered by Tezos, and digital artist Gabriel Massan’s collaborative game as part of the Serpentine Galleries’ Artist Worlds program, both contributing to the fusion of art and blockchain technology.
Artamonovskaja, also known as Aleksandra Art, has been deeply immersed in the intersection of art and technology since 2016, and has been creating and collecting NFTs since 2020. In 2020, she co-founded Electric Artefacts, a platform and advisory for digital art and blockchain projects. Her extensive experience and expertise in the art world make her a fitting choice for the head of arts role at TriliTech.
With Artamonovskaja’s appointment, the role of Tezos Art and Trilitech in sharing their story in 2024 becomes even more significant. The NFT market is currently in a phase of consolidation, following the high-value sales and subsequent challenges faced in previous years. As wider cryptocurrency valuations begin to rebound, there is renewed optimism for the future of high-value NFT markets.
Artamonovskaja recognizes the importance of bridging the gap between the traditional art world and the world of on-chain art. She emphasizes the necessity for a holistic perspective to truly understand the bigger picture. Her goal is to promote understanding and collaboration between artists and collectors from both realms, enabling a smooth and mutual growth.
Transitioning from the legacy art world to the digital art arena, Artamonovskaja is enthusiastic about nurturing young artists and collectors in the vibrant world of art on the blockchain. She aims to demystify the process of collecting NFTs on the blockchain, drawing from her journey as a former business consultant and her current role at Electric Artefacts.
The potential of collecting NFTs on the blockchain is a key focus for Artamonovskaja, who believes that it is a space that is accessible to everyone. Her personal experience reflects the ease of discovering and collecting art online, with the added value of owning a digital asset directly from the artist. Moreover, she stresses the burgeoning interest in physical outputs of digital art, which adds a new dimension to the collecting experience.
Artamonovskaja’s deep-rooted passion for art and technology, coupled with her vision for the future of art on the blockchain, is poised to inspire others to explore this innovative space. Her appointment marks a significant step in the evolution of TriliTech’s support for the art community within the Tezos ecosystem.