The former Duchess of Sussex, Meghan Markle, has recently unveiled the inaugural product from her newest venture, American Riviera Orchard. The product, which was showcased on various Instagram Stories, consists of a jar of delectable strawberry jam. Notably, prominent figures such as fashion designer Tracy Robbins and Argentine socialite Delfina Balquier were among those who shared images of the product via their Instagram accounts.
It is pertinent to note that the jam is part of a limited batch, as indicated by the numbering ‘17 of 50’. The launch event of this exclusive product marks a significant milestone for Markle, who officially introduced her lifestyle brand to the public in March of this year. Notably, the brand appears to derive its name from the couple’s idyllic Californian residence, located in the affluent Montecito area close to Santa Barbara, which is often referred to as the American Riviera.
The establishment of American Riviera Orchard seems to indicate Markle’s entry into the kitchen and lifestyle industry. This move is consistent with a prevalent trend among celebrities, many of whom have ventured into the food market by marketing their own food products. Notable personalities such as Julianne Moore, Will Ferrell, and LeBron James have similarly introduced their own high-end honey products through the renowned Flamingo Estate brand, with prices ranging up to £250 per jar. Even King Charles III himself embraced this trend, having commenced the sale of products – including jam – sourced from the esteemed Duchy of Cornwall estate as far back as the 1990s.
In addition to this latest endeavour, Meghan Markle and Prince Harry have been actively engaging in other high-profile projects, such as the production of two new shows for the streaming giant, Netflix. The launch of their lifestyle brand comes in the wake of their decision to step down from their roles as senior members of the British royal family in 2020, subsequently relocating to the United States.
In conclusion, the release of the first product from American Riviera Orchard marks a significant development for Meghan Markle as she delves into the entrepreneurial realm. With her strong influence and widespread appeal, there is no doubt that her lifestyle brand and future product launches will continue to captivate the attention of the public.