Microsoft recognises the importance of safeguarding your privacy and is dedicated to offering clear and comprehensive details regarding the cookies and online identifiers utilised on their websites. These tools are vital for fundamental website operations, including log-in authentication, language preference storage, performance evaluation, and product security. With this in mind, Microsoft also leverages these mechanisms to enhance user experience, improve relevance, and identify and prevent fraudulent activity.
Certain cookies are implemented by social media services to facilitate content sharing with friends and networks, potentially monitoring your browsing activity across various websites to construct a profile regarding your interests. Opting not to permit these cookies may limit your use of sharing tools. Moreover, cookies may be employed to establish a profile of your interests and present pertinent advertisements on other sites, without storing personal data but rather identifying your browser and internet device in a unique manner. Disabling these cookies will result in less targeted advertising.
Microsoft additionally utilises third-party analytics cookies in order to comprehend user engagement with their websites and ameliorate the user experience. These third-party entities may harness the data collected from websites not owned or operated by Microsoft.
Cookies, device identifiers, or similar digital tools are designed to recognise and retain information on your device each time it connects to an app or website, serving various purposes such as customisation, content specificity, and enhancement of user experience.
Subject to your consent, limited data derived from your website or app usage, non-precise location, device typology, and content interaction may be employed to present tailor-made advertising and content. The objective is to fabricate a profile about you which facilitates the delivery of more pertinent advertising and content in line with your interests.
Reports are contrived by amalgamating user profiles, statistics, market research, and analytics data to identify common attributes pertaining to user engagement with advertising and content. This process facilitates the identification of target audiences and their responsiveness to advertising campaigns or specific content.
Furthermore, user activity on the service, such as interaction with advertisements or content, profoundly contributes to the development and improvement of new products and services rooted in user interaction and audience preferences. It is crucial to underscore that this specific purpose does not encompass the development or enhancement of user profiles and identifiers.
Microsoft may employ your precise location and device characteristics within a radius of less than 500 metres to uphold the objectives delineated in their privacy notice. This encompasses monitoring for irregular and potentially deceitful activity, ensuring the seamless and secure functioning of systems and processes, correcting content and advertisement delivery issues, and the technical compatibility of content and advertising.
Your online activity on the service may be amalgamated with data derived from diverse sources, such as the use of a loyalty card in a physical store or survey responses, to uphold the objectives expounded in the privacy notice. Furthermore, your device may be linked to others belonging to you or your household and differentiated from other devices based on the data it instinctively transmits when accessing the internet.
In conclusion, Microsoft’s dedication to privacy encompasses furnishing comprehensive insight into the utilisation of cookies and online identifiers to promote transparency and enable users to make informed decisions regarding their online privacy. It is imperative to meticulously review and comprehend this notice to make optimal decisions regarding your online activity.