A myriad of Welsh food and drink companies are preparing to showcase their products at the highly anticipated Farm Shop & Deli Show 2024. This significant event is scheduled to take place from April 29 to May 1 at the prestigious NEC in Birmingham and is considered a pivotal occasion in the UK’s food and drink industry calendar.
A total of 44 companies, representing both established brands and new start-ups, are getting ready to make their mark at the exhibition. Notably, 13 esteemed companies will be featured on the Welsh Government Pavilion, while 20 emerging companies are set to showcase their offerings under the Cywain Showcase stand. Additionally, 11 companies will take turns exhibiting on the Cywain Test Trading stand each day.
The lineup of companies includes renowned names such as Tregroes Waffles, Calon Wen Organic Dairy, Cradoc’s Savoury Biscuits Ltd, Hove Mind Mead & Brew Co, Golden Hooves, Mario’s Ice Cream, Morning Foods, Welsh Hills Bakery, and Welsh Lady Preserves.
Huw Irranca-Davies MS, the Welsh Government cabinet secretary for climate change and rural affairs, expressed his enthusiasm for the event. He emphasised the unparalleled opportunities that the Farm Shop & Deli Show presents for Welsh companies to showcase their exceptional quality and innovation. Furthermore, Irranca-Davies highlighted the Government’s unwavering commitment to supporting local producers, fostering their growth, and solidifying Wales’ reputation as a centre for exceptional natural produce.
The anticipation for the upcoming exhibition has been steadily building, and the participating companies are eagerly awaiting the opportunity to present their finest offerings to a wider audience. The Farm Shop & Deli Show is expected to provide valuable exposure and networking possibilities, further enhancing the visibility of Welsh food and drink on a national scale.
In summary, the forthcoming exhibition is poised to be a remarkable platform for Welsh companies, both established and emerging, to elevate their presence in the food and drink industry. The event also serves as a testament to the continued support and encouragement provided by the Welsh Government in championing the exceptional products that Wales has to offer.