In a momentous development for the global automotive technology industry, Keyloop has successfully finalized its acquisition of ATG, a leading provider of automotive technology with a strong emphasis on omnichannel retail solutions. This acquisition follows the announcement of a definitive agreement in April 2024 and represents a significant milestone in Keyloop’s continuous efforts to deliver an exceptional customer experience throughout the entire vehicle ownership journey.
Tom Kilroy, the CEO of Keyloop, has conveyed his enthusiasm about the acquisition, highlighting the potential for leveraging the strengths of both companies to create a more integrated technology portfolio. The primary objective is to enhance the entire consumer automotive journey and assist automotive retailers and OEMs in improving their customer experience through innovative solutions.
ATG CEO Tim Smith has also expressed his perspective on the acquisition, commending the teamwork and commitment of both the ATG and Keyloop teams. He anticipates joining the Executive Team at Keyloop and eagerly anticipates the amalgamation of the businesses in the forthcoming weeks for the benefit of all customers.
The acquisition process involved strategic advisement, with ATG being guided by Houlihan Lokey and Taylor Wessing, and Keyloop receiving counsel from King & Spalding and Paul Hastings LLP. Additionally, ATG management received guidance from Momentum Corporate Finance.
With 40 years of experience in the automotive industry, Keyloop is renowned for delivering cutting-edge solutions that cater to the evolving needs of auto retailers and OEMs. The company’s technology is designed to facilitate unique customer experiences across various systems, tools, and departments and is trusted by over 18,000 retailers and 80 OEMs in more than 90 countries worldwide.
On the other hand, ATG has established itself as an innovative provider of retailing software within the automotive sector, with two decades of experience and technology deployed in 80 countries. Their profound understanding of car-buying behavior has enabled them to develop consumer-first software for retailers, OEMs, financiers, and fleet suppliers across the globe.
This acquisition represents a significant advancement for Keyloop in implementing their “Experience-First” blueprint and further supporting their mission to revolutionize automotive retail through technology.
For more information on Keyloop and their solutions, please visit www.keyloop.com and explore their latest whitepaper on revolutionizing the automotive retail through technology.
For more information on ATG and their innovative automotive retailing software, visit atg.auto.
For media inquiries and further information, please contact:
Rachel Perry
Keyloop PR
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Antonia Phillips
Keyloop PR
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