Suntory -196℃, a beloved beverage originating from Japan, has captured the palates of many since its launch in 2005. The beverage showcases Suntory’s advanced technology, designed to capture the fresh essence of fruits and deliver an invigorating flavour.
In an effort to unravel the mystery surrounding “Suntory -196℃”, we have established the “-196℃ Black Technology Laboratory” on Douyin, with the specific purpose of creating delightful surprises, particularly geared towards the younger generation.
Join us as we embark on a journey to uncover the fascinating secrets behind “Suntory -196℃”.
In our laboratory, the production process begins with the renowned “-196℃ method”, which involves quickly freezing fruits in liquid nitrogen at a bone-chilling temperature of -196℃, effectively preserving their natural aroma and taste. Following the freezing phase, the fruits are delicately crushed and mixed with alcohol, resulting in the creation of the distinct product known as “Suntory -196℃”.
By utilizing this ground-breaking technology, we have ventured into unexplored territories, achieving remarkable feats that were once considered impossible. These remarkable accomplishments include the ability to freeze ramen without compromising its flavour, as well as freezing and crushing the notorious durian, a well-known tropical fruit, while maintaining its unparalleled freshness. We have also successfully frozen bubbles, creating a captivating spectacle that defies the ephemeral nature of these delicate spheres.
Through the use of -196°C black technology, we are committed to preserving the authenticity of all ingredients and ensuring that the delectable ramen retains its structural integrity, even in its frozen state.
The crushing power of -196℃ black technology allows us to crack open the formidable shell of the durian, appealing to enthusiasts of this distinctive fruit.
Furthermore, the freezing of bubbles harnesses the power of -196°C black technology, enabling the delicate beauty of bubbles to endure, as long as they remain sufficiently moisturised.
With a steadfast dedication to innovation and precision, Suntory continues to introduce a diverse range of unique flavours that serve as a wellspring of creative inspiration, enriching the lives of consumers with every sip.
The “-196℃ Black Technology Laboratory” has garnered a significant following, with over 3 million views and 5500 likes, showcasing the broad appeal and interest in “Suntory -196℃”.
For inquiries, please contact:
SUNTORY
DENTSU CREATIVE
As the creative force behind Suntory -196℃, DENTSU CREATIVE stands as the sole global creative network within dentsu, dedicated to revolutionising brands and businesses through the transformative power of Modern Creativity. In 2022, it was hailed as the Cannes Lions Agency of the Year, demonstrating its unparalleled expertise in Digital Experience, Omnichannel Planning, PR, and Entertainment, supported by cutting-edge creative, production, and data capabilities.
For more information, please visit www.dentsucreative.com.