Celebrity chef Gordon Ramsay and television network Fox have announced a partnership to create a new culinary and lifestyle brand known as Bite. This collaboration, revealed on Friday, May 10, aims to provide a diverse range of culinary and lifestyle content, products, and experiences to fans across the globe.
Described as a “multi-tiered global food brand and entertainment platform,” Bite seeks to offer accessible and inventive content that caters to the varied preferences of food enthusiasts. Combining content and commerce, the brand will feature original series, compelling food stories, and digital content.
Gordon Ramsay has expressed his excitement for this new venture, highlighting Bite’s broad appeal to food fans. He emphasized the innovative nature of the collaboration with Fox, merging their extensive partnership into a single food and lifestyle venture.
A key aspect of the Bite venture is the Bite Digital Network, which will host various projects. This includes Ramsay’s reality competition show “Idiot Sandwich” and “Next Level Kitchen,” a digital series accompanying Fox’s “Next Level Chef,” featuring mentors Gordon Ramsay, Nyesha Arrington, and Richard Blais.
Furthermore, the network will showcase emerging culinary creators and personalities selected from previous champions and participants of Ramsay’s television projects, such as “Next Level Chef” season 3 winner Gabi Chappel.
With this new collaboration, Gordon Ramsay and Fox are poised to expand their influence in the culinary and entertainment industry, offering a fresh and engaging approach to culinary content and experiences for audiences worldwide.
Source:
ABC Audio. (2024). Gordon Ramsay and Fox cook up culinary and lifestyle venture, Bite. 101.9fm The MIX – WTMX Chicago.