The recently launched SoCreative eLearning platform presents a collection of complimentary online courses designed specifically for emerging creative business entrepreneurs. Crafted to assist novice entrepreneurs in transforming their creative passions into sustainable and fulfilling business ventures, the self-paced courses encompass a broad range of topics. These include gaining insights into the dynamic creative industry of Africa, identifying the appropriate market for their ideas, distinguishing their businesses, securing investors, refining business management skills, and more.
Upon successful completion of the programme, participants will be awarded a certificate of achievement. This certification renders them eligible to apply for ongoing support through mentoring, coaching, incubation, and acceleration programmes, facilitated by the British Council’s network within participating countries.
The unveiling of the SoCreative eLearning platform coincides with the conclusion of the annual SoCreative Summit series. The fifth instalment of the summit recently took place at the Victoria Yards in Johannesburg, from 9-10 May. Hosted by the British Council and Business and Arts South Africa (BASA), in partnership with PACE, the Summit served as a platform for cultural creators, artists, fashion designers, and other creative individuals to convene, both physically and virtually. The event aimed to stimulate innovation, encourage growth, and reinvigorate Africa’s creative economy.
Skinder Hundal, the global arts director of British Council, affirmed his dedication to establishing platforms that empower young people to lead innovation and shape their futures. He underscored the positive impact that such investments and collaborations can have on Africa and the rest of the world in the years to come.
Farai Bayai Ncube, the regional arts director sub-Saharan Africa of the British Council, discussed the theme of the final summit – “Emergence.” Ncube emphasised the dedication, creativity, and vision of all the delegates and partners who contributed to the success of the summit over the past five years. Ncube also highlighted the significance of the newly launched SoCreative eLearning programme, describing it as a legacy of the summit designed to provide free knowledge to aspiring individuals.
Ncube elaborated that the SoCreative eLearning programme was developed by academic practitioners within Africa and the UK’s creative economies. Its primary objective is to address the knowledge gaps present in the creative business ecosystem. Drawing from insights gained through previous summits and discussions with various stakeholders, the platform aims to create an ecosystem where young entrepreneurs can thrive by overcoming the challenges commonly faced by creative business owners.
In conclusion, the SoCreative eLearning initiative represents a significant investment in the future of Africa’s creative economy. The combination of complimentary online courses and ongoing support opportunities signifies a long-term commitment to fostering creativity and innovation within the region. It stands as a testament to the British Council’s dedication to empowering young entrepreneurs and nurturing the growth of the creative sector.