UNRVLD, a prominent digital marketing consultancy, recently unveiled a successful project in partnership with Smeg, a renowned brand in the appliance industry. The project entailed the revamping of Smeg’s online store, with UNRVLD documenting the process in a comprehensive case study video.
The collaboration between Smeg and UNRVLD dates back to 2019 when UNRVLD initially constructed the company’s commerce site. Since then, Smeg’s online presence has undergone significant development, culminating in the creation of a new direct-to-consumer (D2C) website utilizing the Optimizely digital experience platform. The selection of UNRVLD as the digital experience and technology agency has played a pivotal role in aligning the site with Smeg’s iconic brand image.
The primary objective of the project was to push the boundaries of digital innovation and meet the changing expectations of consumers across all demographics. Smeg aimed to establish a prominent presence in the eCommerce arena and sought to develop a platform that could support eCommerce stores across all its operating countries.
Tom Williams, Managing Partner at UNRVLD, emphasized the vision behind the project, stating, “The vision is to grow the direct-to-consumer market and explore the channels and opportunities for Smeg and UNRVLD in doing so.”
The new website offers customers a seamless experience, allowing them to browse and personalize a wide range of appliances in line with the brand’s values. Crucially, the partnership between UNRVLD and Smeg extends beyond the website launch, with UNRVLD consistently providing technical expertise to facilitate the introduction of new products and innovative campaigns.
Powered by Optmizely’s content management engine, the site enables Smeg to introduce new items and implement category optimization and checkout flow improvements. UNRVLD’s ongoing support also encompasses A/B testing, customer personalization journeys, and enhancing the overall consumer experience.
The mutual collaboration and expertise of UNRVLD and Smeg have resulted in the development of an eCommerce platform that reflects Smeg’s ethos of building technology with style. Steve Broodryk, Smeg’s Head of eCommerce, commended UNRVLD as the ideal digital partner, praising their expertise across the Optimizely technology suite and design capabilities.
UNRVLD, recognized as a Platinum partner of Optimizely, has a proven track record with over 50 projects utilizing the digital experience platform. Steven Cassin, UNRVLD’s Chief Strategy Officer, reiterated the company’s commitment to supporting Smeg’s direct-to-consumer aspirations and creating immersive customer experiences through Optimizely.
In a statement, he said, “Optimizely provides an all-in-one digital marketing and commerce operating system for Smeg – enabling them to blend content and commerce to create immersive and valuable customer experiences. We are delighted to share this video to showcase our work together.”
In conclusion, the UNRVLD and Smeg collaboration serves as a testament to the evolution of digital channels and the transformative power of strategic partnerships in achieving brand objectives. Through their joint efforts, UNRVLD has successfully enabled Smeg to engage with customers effectively while upholding its tagline of building technology with style, catering to the ever-changing needs of discerning consumers.