The 8th edition of VivaTech, which commenced on May 22nd at Paris Expo Porte de Versailles, has swiftly emerged as the premier destination for innovators from across the globe. LVMH, a prominent partner of VivaTech, has once again seized the spotlight by presenting the pioneering advancements of its Maisons and startup ecosystem.
The opening day of the event witnessed a surge of visitors converging at LVMH’s Dream Garden, an aesthetically captivating pavilion adorned in the company’s distinctive deep blue and beige hues. The eco-designed pavilion showcases meticulously hand-crafted paper foliage and features innovative solutions from 13 LVMH Maisons, all contributing to the pursuit of excellence.
A notable highlight of the Dream Garden is the incorporation of artificial intelligence (AI) and Generative AI (GenAI) across various facets of the luxury industry. For instance, Dior Couture demonstrated how AI is utilized to enhance the customer experience through product personalization and display window creation. Loro Piana presented an interactive experience that harnesses AI to generate digital avatars and assist customers in trying on clothes that complement their style and body shape.
Virtual reality (VR) and augmented reality (AR) also took center stage in the Dream Garden, featuring immersive experiences from brands such as TAG Heuer and RIMOWA. These technological advancements aim to elevate the customer experience and establish a deeper connection to the brand’s universe.
Furthermore, LVMH took the opportunity to announce the extension of its strategic partnership with Alibaba, with the objective of further enhancing the luxury experience in China through omnichannel, technology, and data solutions driven by AI.
The second day of VivaTech was dedicated to startups, with the prestigious LVMH Innovation Award being presented to seven promising startups. FancyTech, a Chinese startup, received the top prize for its innovative use of GenAI to create immersive videos and digital experiences.
The award ceremony, attended by Bernard Arnault and other top executives of the LVMH group, underscored the shared values of creativity and excellence between LVMH and startups. The partnership and collaboration between LVMH and startups play a pivotal role in driving innovation within the luxury industry.
The event also featured inspiring talks from industry leaders, such as Sephora CEO Guillaume Motte and Sophie Brocart, CEO of Patou, who discussed the importance of sustainability and traceability in the fashion industry. Moreover, the Maison of All Victories in The Dream Garden showcased the collaboration between LVMH and Paris 2024, providing an immersive 3D platform to explore the partnership’s various dimensions.
VivaTech has provided a platform for LVMH to showcase its dedication to innovation and creativity, highlighting the future of luxury through the integration of advanced technologies. The event has reinforced LVMH’s position as a leader in the industry and highlighted the company’s efforts to drive positive change and sustainable practices within the luxury sector.