The digital transformation landscape is a multifaceted interplay between human behaviour and technological advancements, the success of which is shaped by how people adapt, resist, or embrace change. Dr. Cosima Piepenbrock’s academic pursuits and professional journey have been centred on this pivotal juncture.
Dr. Piepenbrock’s academic background in psychology, particularly in ergonomic display design, and her extensive consultancy work, culminating in her current role at the World Economic Forum, have equipped her with a strategic approach to digital innovation. Her commitment to utilising technology for positive change is evident in her leadership of the Forum’s AI product suite and her oversight of user experience, wherein she manages technological innovations and harnesses the latest developments in AI to create meaningful digital experiences.
In a recent interview, Dr. Piepenbrock expounded on the intersection of product management and user experience, discussing her passion for the field, the value of continuous learning, and the gratifying nature of cross-functional collaboration.
As the Head of Product, Dr. Piepenbrock steers the World Economic Forum’s AI product portfolio towards leveraging cutting-edge AI technology to equip members with informed decision-making capabilities and strategic foresight. She also spearheads discussions on responsible AI leadership and governance, ensuring that products adhere to ethical, security, and privacy standards while delivering impactful outcomes. Meanwhile, in her capacity as the Head of User Experience, she establishes design and UX standards with a team of design strategists to create cohesive experiences across the digital product landscape of the World Economic Forum.
In her dual role, Dr. Piepenbrock prioritises tasks with a resolute focus on long-term goals aligned with the organisation’s strategic vision. She leads strong teams by adeptly delegating to trusted leaders and assesses the impact of their initiatives to guarantee meaningful contributions.
Dr. Piepenbrock finds the most rewarding aspect of working in technology to be the collaboration with diverse teams to confront complex challenges and develop solutions that push the boundaries of what’s possible, embodying a multi-stakeholder approach essential for inclusive progress. Her aim is to drive impactful and responsible innovation through technology and create a brighter future for generations to come.
Leveraging her interdisciplinary background in her current role allows Dr. Piepenbrock to apply different lenses to a challenge, comprehend the language and priorities of diverse stakeholders, and facilitate collaboration and communication between different teams. Her leadership principles are guided by visionary leadership, empowerment, and inclusion, engendering compelling visions, placing trust in and supporting team members to take risks, and fostering inclusive environments where diverse perspectives are valued.
To foster innovation and creativity within her team and organisation, Dr. Piepenbrock actively encourages a growth mindset, provides support in navigating uncertainties, employs robust risk management strategies, and maintains discipline to manage time effectively and remain resilient in the face of challenges.
For aspiring women leaders looking to make an impact in the tech industry, Dr. Piepenbrock advises finding projects and a team they are passionate about, building and nurturing a network, believing in their skills, speaking up, and making their voices heard.
In conclusion, Dr. Cosima Piepenbrock’s journey serves as an example of the intersection of technology and human experience driving digital innovation. Her leadership in product management and user experience underscores the importance of harnessing technology for positive change and cultivating inclusive and impactful solutions.