Following the completion of her studies in economics and finance, Ruta Drungilaite embarked on her professional journey, ascending the corporate ranks in London with a focus on financial product management. However, the onset of the pandemic and subsequent lockdowns prompted her to reevaluate her career trajectory and seize a new opportunity.
Amidst the challenges imposed by lockdown, Ruta and her partner experienced difficulty in conceiving distinctive date ideas within the confines of their home, inspiring the creation of ‘A Twist of Date’. Initially centred on physical products, the concept swiftly evolved to encompass digital date ideas, fostering greater scalability and financial viability.
Undoubtedly, Ruta encountered a myriad of obstacles, from the non-viability of her initial product to the delicate equilibrium of her demanding full-time occupation and the establishment of her side hustle. Nevertheless, her perseverance bore fruit, culminating in the consistent monthly revenue and earnings of approximately £60,000 (equivalent to $65,000) within the first year, prompting her departure from her corporate position.
Ruta’s ardent entrepreneurial spirit and ingenuity are palpable as she imparts her guidance to budding entrepreneurs. From the identification of genuine predicaments to the validation of business ideas, emphasis on action rather than flawlessness, and unwavering commitment to personal values, her journey serves as an inspiration for those aspiring to inaugurate prosperous side hustles or businesses of their own.
The triumph of ‘A Twist of Date’ not only enabled Ruta to pursue her passion but also bestowed joy upon innumerable couples worldwide, facilitating reconnection and the creation of cherished experiences. Heartfelt customer testimonials and reviews corroborate the profound impact of her enterprise.
The decision to forsake her lucrative position in finance undoubtedly constituted a substantial risk, yet Ruta’s dedication, discipline, and growth-oriented mindset have positioned her for future triumphs. Her narrative stands as a testament to the notion that with diligence, persistence, and a genuine dedication to resolving authentic quandaries, aspiring entrepreneurs can propel their side hustles into thriving enterprises.