The University of Tourism in Macau (UTM) has enhanced its entrepreneurship course by offering students the chance to collaborate on real-world projects with industry leaders. This academic year, students in the entrepreneurship course within the Hotel Management degree programme worked alongside Ms Judy Wong, founder of Robi3 Robotics, and Merit Smart Technology. The specific aim was to research and develop applications for the latest hologram and interactive projection technologies tailored for the tourism and hospitality sectors in Macau.
The project focused on identifying potential business opportunities for these innovative technologies within major hotel operators, to enhance tourist experiences and address the needs of the local hospitality industry. Upon completion of the project, students presented their market research findings, industry analysis reports, and identified potential business opportunities. Additionally, they proposed viable business models for Robi3 Robotics, with the goal of facilitating the commercialisation of their hologram and interactive projection technologies.
Dr Fernando Lourenço, the facilitator of the Entrepreneurship course, is dedicated to providing students with valuable real-world business experiences. By challenging the students to think like entrepreneurs, the project required them to develop business strategies and models based on cutting-edge technologies. Furthermore, this initiative aims to encourage students to broaden their perspective beyond local markets and consider regions such as the Greater Bay Area and mainland China, where they can leverage new technological advancements and apply their entrepreneurial skills to create opportunities for future startups.
“The business landscape is constantly evolving, particularly in the field of technology. It’s crucial for students to learn how to adapt and innovate in order to stay competitive,” commented Dr Lourenço. “Through this project, our students gained practical experience and insight into the potential impact of emerging technologies on the tourism and hospitality sectors in Macau.”
The collaboration between UTM students and Robi3 Robotics not only provides an invaluable learning experience for the students but also offers practical solutions for the company’s expansion and growth. This collaboration underscores the university’s commitment to equipping students with the knowledge and skills necessary to thrive in the evolving business landscape.
In a rapidly changing world where technology plays a pivotal role in shaping various industries, the ability to harness innovation and apply it to real-world challenges is a valuable skill. The experience gained by the UTM students through this collaboration will undoubtedly serve as a solid foundation for their future endeavours in the world of entrepreneurship and business.
As the University of Tourism in Macau continues to pave the way for experiential learning opportunities, it is clear that their commitment to nurturing innovative and entrepreneurial mindsets among students is unwavering. By providing students with the tools and guidance needed to thrive in an ever-changing business environment, UTM is shaping the future leaders of the tourism and hospitality industry.
In conclusion, the collaboration between UTM students and Robi3 Robotics serves as a testament to the university’s dedication to preparing students for success in the competitive world of business. By providing students with the opportunity to work on real-world projects with industry leaders, UTM is helping to cultivate a new generation of innovative and resourceful entrepreneurs. This initiative not only benefits the students but also contributes to the growth and development of the local business landscape in Macau.