Hey there fitness enthusiasts! Guess what? The Fit Guide has just launched its Sydney chapter, making its mark in the vibrant fitness hub of Australia. Sydney, known for being the birthplace of many world-renowned boutique fitness brands, is the perfect city for The Fit Guide to expand its international rating system for the fitness industry. This platform serves as an unbiased and exciting way for fitness lovers to discover the top-notch boutique studios and experiences around the world.
TFG, as it’s fondly called, takes its ratings seriously. They evaluate over 250 objective standards that cover every aspect of a premium fitness experience. From the initial phone call to post-class sales and service, TFG leaves no stone unturned. Each club is awarded TFG star ratings for different categories and an overall rating, which determines their ranking.
What sets TFG apart is their anonymous evaluation process. Highly trained and incognito “experience evaluators” visit each featured club to ensure an unbiased and independent assessment. Talk about dedication!
Now, let’s talk about the winners! Vive Active has emerged as the standout recipient of The Fit Guide’s prestigious 5-Star Award. Kudos to them! Additionally, 19 other clubs have been awarded The Fit Guide 4-Star Award, solidifying Sydney’s status as a hub for exceptional fitness experiences.
But wait, there’s more! Three establishments have won the 5-Star Class Experience Award, showcasing their exceptional class experiences that scored over 90% in TFG’s evaluation process. Talk about going above and beyond!
TFG was founded by fitness industry veteran Jack Thomas and hospitality expert Matt Lavender. With over 25 years of combined experience, these guys know their stuff. Jack Thomas, also known as the host of the Fitness Business Asia podcast, expressed his excitement about the Sydney launch. He said, “Australia has given us so many incredible fitness brands in the last decade, and we’re thrilled to finally launch here.”
Thomas also mentioned that while Sydney has some strong concepts and coaches, their evaluations have highlighted areas where service outside of the class experience falls short compared to other cities. The upcoming launch and report might stir up some conversations, but it’s all about raising the bar and igniting positive change.
Matt Lavender, the CEO of hospitality consultancy Enlites and co-founder of TFG, knows firsthand the importance of health and fitness in the lives of Sydneysiders. Having lived and worked in the city, he’s excited to celebrate and showcase Sydney’s top fitness clubs and studios. It’s a chance to bring a fresh layer of accountability to fitness business owners and help them create five-star experiences by incorporating essential elements from hospitality.
As TFG continues to expand its influence globally, it remains dedicated to creating the most reliable and comprehensive resource for discovering the best fitness experiences. And guess what? The Fit Guide Dubai launch is just around the corner in November 2023, coinciding with the Dubai Active show. Exciting times ahead!
So, if you’re ready to explore the world of fitness excellence, head over to The Fit Guide’s website at www.thefitguide.com. Don’t forget to subscribe to their free weekly industry newsletter to stay up-to-date with the latest trends and insights. Get ready to elevate your fitness game!
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