Aston Martin has recently unveiled its exclusive partnership with Lloyds Banking Group, which has been appointed as its official retail finance provider for vehicle sales in the UK.
Under the name Aston Martin Financial Services, this new collaboration signifies the beginning of a promising venture between the automotive company and Lloyds Banking Group’s motor finance division, Black Horse.
Marco Mattiacci, the global chief brand and commercial officer of Aston Martin, expressed his enthusiasm for the partnership in a statement, highlighting the company’s commitment to providing a tailored, ultra-luxury experience for its esteemed clientele. Mattiacci added that the formation of Aston Martin Financial Services with Lloyds Banking Group will offer customers greater flexibility in their vehicle purchasing options, aligning with Aston Martin’s focus on delivering unparalleled service.
The partnership with Lloyds Banking Group is expected to bolster Aston Martin’s growth trajectory, especially following the successful launches of the new Vantage and the upgraded DBX707 earlier this year. Additionally, Aston Martin anticipates the release of its latest next-generation flagship V12 sports car, scheduled to debut in 2024, further enhancing its distinguished front-engine portfolio.
As part of the newly formed financial services, retail customers will have access to a range of financing options, including Hire Purchase, Lease Purchase, and Personal Contract Purchase, facilitating the acquisition of new Aston Martin vehicles.
Nick Williams, Managing Director of Lloyds Banking Group Transport, also expressed his enthusiasm for the collaboration. Emphasizing the iconic status of Aston Martin as a British brand, Williams noted that the partnership will enable the two entities to leverage their combined expertise to support individuals in realizing their aspirations of owning high-performance sports cars. He further emphasized Lloyds Banking Group’s commitment to supporting longstanding British businesses, reflecting the institution’s dedication to fostering economic growth and prosperity within the UK.
Aston Martin’s decision to join forces with Lloyds Banking Group aligns with its strategic vision to expand its reach and enhance the accessibility of its luxury vehicles. By establishing Aston Martin Financial Services, the company aims to provide an elevated customer experience while catering to the evolving preferences of individuals seeking to invest in the renowned marque.
This collaboration is poised to redefine the landscape of vehicle financing, offering customers the opportunity to engage with two esteemed British institutions to fulfill their automotive aspirations. As Aston Martin continues to pave the way for cutting-edge innovation and unparalleled performance, the partnership with Lloyds Banking Group represents a significant step towards elevating the overall driving experience for enthusiasts and connoisseurs alike.