The latest trend causing a stir in the food industry is the emergence of the “swicy” trend, which has gained substantial momentum in supermarkets this summer. From sweet and spicy snacks to beverages, this trend is garnering widespread popularity among consumers of all ages.
According to Sally Lyons Wyatt, a food industry advisor at market research firm Circana, there has been a steadily increasing demand for spicy flavors, with consumers showing a preference for bolder and hotter tastes. Initially led by younger consumers, this trend has now been embraced by a wider demographic, including Zillennials, Gen Z, and Gen Alpha.
The “swicy” trend is not limited to snack items. Coca-Cola recently introduced its first new permanent soda flavor in years with Coca-Cola Spiced, indicating a growing consumer openness to trying spicier beverages with more complex flavor profiles. Similarly, Starbucks launched a limited line of spring lemonade drinks infused with spicy flavors, catering to the demand for sweet and spicy combinations.
The surge in enthusiasm for spicy foods and flavors is not simply a passing fad. Data from Mintel and Circana shows a significant increase in sales for spicy foods and beverages, particularly among adults aged 25 to 34 who enjoy bold flavors. This suggests a long-term shift in consumer preferences towards more adventurous and diverse flavor profiles.
As more brands jump on the “swicy” bandwagon, it is clear that this trend has the potential to become a permanent fixture in the food and beverage industry. Companies are seizing the opportunity presented by the growing demand for spicy flavors, driven by a desire to explore new ingredients and cuisines.
The broad appeal of the “swicy” trend has resulted in an annual increase in dollar sales for spicy foods and beverages. With the demand for bolder flavors on the rise, it is evident that this trend is not just a passing phase, but a lasting shift in consumer preferences.
The introduction of “swicy” products in supermarkets signals a broader shift in consumer tastes, as more people seek out adventurous and exciting flavor combinations. Whether it’s a spicy snack or a bold new beverage, the “swicy” trend has certainly left its mark on the food and beverage industry.