ALD Automotive and LeasePlan have collaborated to introduce their new global mobility brand, Ayvens, in Slovenia. This partnership marks a significant milestone as the company expands and advances within the mobility industry. The launch of Ayvens follows the introduction of the company’s 3-year strategic development plan in September 2023.
With its establishment in 2004, ALD Automotive Slovenia has established itself as a leading company in Full-Service Leasing and Fleet Management, with a strong focus on fleet electrification. The decision to merge with LeasePlan reflects the shared vision of both companies to innovate mobility and offer enhanced services to their clients.
Ayvens is poised to become a prominent player in the global sustainable mobility sector, boasting the world’s largest multi-brand electric vehicle fleet and managing a total of 3.4 million vehicles worldwide. The primary objective of the brand is to lead the way in achieving net zero carbon emissions and spearhead the digital transformation of the mobility industry.
The introduction of Ayvens brings a new visual identity, featuring a memorable name and modern design signifying progress, stability, and dynamism. The brand’s tagline “Better with every move” encapsulates its dedication to enhancing mobility through continuous improvement for its customers, businesses, and the environment.
Renowned global design agency Dragon Rouge was commissioned by ALD Automotive and LeasePlan to develop the new mobility brand, aiming to reposition the legacy companies as leaders in the mobility industry. Tim Albertsen, Chief Executive Officer of Ayvens group, expressed confidence in the company’s ability to drive comprehensive adoption of sustainable mobility, leveraging its global influence and dedication to innovation.
Hrvoje Radoš, Country Managing Director, emphasized the brand’s evolution to better meet the diverse needs of its clients, enhance market and client awareness, and attract top talent from around the world. The company’s newly launched website and brand reveal video provide an in-depth look at Ayvens and its vision for the future.
ALD Automotive Slovenia is a part of the Ayvens group, committed to providing innovative mobility solutions that enhance the overall quality of life. With a presence in 42 countries and 14,500 employees, the group is dedicated to leading the charge towards net zero emissions and driving the digital transformation of the mobility sector.
Ayvens’ presence in Slovenia demonstrates its commitment to delivering impactful and sustainable mobility solutions to the local market, with a focus on improving life for everyone.
For further information, please visit the Ayvens website, and to get in touch with the press team, please refer to the contact details provided below.