In a society dominated by instant messaging apps, there is an increasing trend towards the use of SMS, as individuals appreciate its familiar and straightforward nature. Despite the continued popularity of platforms such as WhatsApp and Signal, there is a segment of users who have opted to make SMS their primary mode of communication. This preference for traditional messaging is driven by a desire to avoid the constant digital noise that often accompanies modern messaging apps.
Notable individuals like Gautam John, CEO of Rohini Nilekani Philanthropies, and Rishi Alwani, a video games consultant and analyst, have openly expressed their preference for SMS. John finds the appeal of SMS in its ability to provide a break from the overly connected world, allowing him to manage his time and protect his mental space. Although Alwani acknowledges that the character limit and spam were once drawbacks of SMS, he has implemented strategies to filter out unnecessary messages and ensure that he does not miss important texts.
Despite the overwhelming popularity of instant messaging apps, SMS has maintained impressive open rates, with data from SMSEagle showing that nine in 10 individuals across the globe open their SMS messages. Furthermore, the growth of RCS (Rich Communication Services), a modernized version of SMS, highlights the enduring appeal of traditional messaging. The introduction of RCS support by major players like Google and Apple is expected to enhance the messaging experience and interoperability between iOS and Android.
A notable example of this is the recent adoption of RCS by Google Messages, which allows users to benefit from features such as typing indicators, high-resolution photo sharing, end-to-end encryption, and enhanced media support. With RCS, traditional messaging is evolving to incorporate elements that have been characteristic of third-party messaging apps. The widespread adoption of RCS is projected to reach 2.1 billion active users globally by 2025, solidifying its status as a key technology for operators in the business messaging ecosystem.
The resurgence of SMS and the evolution of RCS are crucial in the context of the digital overload experienced by internet users. Reports have indicated that 90% of internet users in India engage in communication as one of their top activities online. However, the unintentional and habitual checking of smartphones without a distinct purpose reflects the extent of digital distraction. According to experts, the allure of traditional messaging lies in its ability to counter the overwhelming nature of instant messaging, offering a slower and more deliberate mode of communication that is increasingly rare in the era of constant connectivity.
In conclusion, the revival of SMS and the adoption of RCS serve as an intriguing dynamic in the landscape of modern communication. This resurgence reflects a desire for simplicity and intentionality in an environment that is increasingly characterized by digital noise and distractions. As the digital world continues to evolve, it is evident that traditional messaging plays a vital role in providing a necessary balance to the fast-paced and hyperconnected nature of modern communication.